Team leader made up of 9 permanent salespeople and 14 in high season, in charge of organizing their objectives for both
human and commercial development, their schedules, missions and generating professional development strategies.
I generated with the sales team record figures vs. the pilots of 2021 and 2022 of the section assuming the challenge of raising the VV by 4% vs. 2021 and achieving in the first 6 months a fulfillment of 65% of what was budgeted.
I managed to position the water and snow products section within the top 2 sales of the store, going from an 8%
contribution in VV to 15% of the store's total billing.

Member of the data analysis team for Catalonia, where we develop by postal code the areas with the best market potential and create sponsorship strategies based on geolocation, consumption habits and awareness.
Planning and execution of commercial strategies for the water and snow sports section with a positive progression in the
first 6 months of 6.7% vs. 2021.

Section Manager

Creation of the white label project for the hub and user experiences.
Creation of a campaign for sponsorship with the players of the agency and brands in Spain, from the concept to the design of pieces and their execution.
Generate commercial and marketing strategies for the sports hub and each of the services provided by the agency.

Internship in Marketing and Communications

Generate strategies for 5 different types of clients and increase the sales of three brands of the holding company: a B2C,
a B2B and an E-Commerce.
Creation and directing of strategies to be developed by the design and digital team in all the company's channels, focused on RRSS and web. Management of direct personnel 6 people, indirect 20 people.
Creation of the investment budget for advertising media. We were able to create and generate a distribution of the

marketing budget, focusing it on the consumer's advertising needs and consumption, reducing spending by 23% and receiving the same ROI.
Sales growth of 15% in 2019 vs 2018, both digital and face-to-face, in turn the digital community by 35%.
We developed impact strategies and new products that helped the Covid-19 recovery.
Creation of product, service and channel, for government financing project.
Design and execution of campaigns for digital marketing. We generate growth in the digital communities (RRSS) of the brands by 20%, followers. Digital channels became the first source of income in all three models.

Marketing & Communications responsable

Marketing and Communication Coordinator

Marketing Project Management Intern (SAP)

Hobbies and other activities

Sports.	Travel.	Get to know people and their cultures.	Go to movies.
Read.	Volunteering.	Support ventures projects.	Cook.


Cristian Andrés Martin S.
Date of birth: 30/09/90
City of residence:
Barcelona, Spain

Designer

Find out detailed information about Cristian Martin,  

Cristian Martin:

Cristian Martin

Decathlon España

Eleven Sports Management and EBSHub

Holding Je Tours

Bennett School

Fanalca

Motorola Mobility

Global Innovation Management Institute

Javeriana University

Udemy

Universitaria Real Madrid, Universidad Europea