Curtis Owen: Marketing Director in Chino Hills, CA
Curtis Owen
Marketing Director
Chino Hills | United States
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Summary
Activity
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Work experience
Cowen Enterprise, Inc.
Marketing Director | 01/2010 - Current
Manage and coordinate all marketing, advertising and promotional activities and projects
• Develop pricing strategy
• Consult with product development personnel on product specifications such as design, color and packaging
• Produced and participated in promotional activities and trade shows, working with developers, advertisers and production managers to market products and services
• Establish and maintain the company’s social media strategy. (Facebook, Twitter, Instagram, Tumblr, Wordpress etc.)
• Rebrand the company’s image, logo and ethos
• Establish and oversee the company’s internship program
• Managed the execution of product development and marketing projects
• Managed social media marketing strategies
• Designed and created ad copy, promotional material, and web content
• Managed product development needs such as design, color, and packaging
• Worked with domestic and foreign vendors throughout the product development process
• Reported short and long term project status updates to management
• Evaluated sample/mock-up projects to ensure accuracy and quality
Education history
University of California, Riverside
Sociology and Administration, Concentration in Marketing | 2006 - 2010
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