Damon Morris: Director of Sales CPG in Los Angeles

? Lead the sales and trade marketing teams for the beverage CPG channel, achieving a $5MM+ revenue target in year 1. ? Spearhead the development of US and Canada routes to market via e-commerce, DSD, and broadline distribution networks. ? Collaborate with the finance team to build and review the P&L, assessing the general business unit's operational health. ? Oversee distributor operations, including sales, incentives, trade programs, and price promotion, driving go-to-market alignment. ? Direct the national account and partnership team's efforts to execute trade investments, driving month-over-month revenue growth. ? Manage a $3MM budget to drive brand awareness, activations, and product sales across all platforms. ? Build and present annual business plans using metrics from IRi, consumer behavior, and competitor activity to the executive board. ? Manage online business functions for both .com and Amazon storefronts, leveraging 3rd party vendors and 3PL partners. ? Collaborate on social, trade, and shopper marketing campaigns to facilitate the consumer journey and increase overall engagement. ? Work with the C-suite and legal team to secure strategic partnerships with Amazon Prime, GoPuff, Target, 7 Eleven & Deep Silver, resulting in $1MM+ annual revenue commitments.

? Led the on-premise field sales team for the southeast consisting of 12 territory managers covering 4 states. ? Managed 8 DSD partners in the southeast, driving qualitative and quantitative metrics resulting in $18MM in annual sales. ? Responsible for launching Red Bull's first broadline distribution partners with Sysco and US Foods, achieving +18% against plan. ? Collaborated with National Accounts, solidifying annual partnership agreements with key stake holders through the RFP process. ? Allocated an annual $1.2MM budget to forecast and exceed sales targets for commercial and noncommercial key accounts. ? Scored in the 99th percentile in leadership capabilities for all of RBNA people managers based on team engagement surveys. ? Managed multiple project teams to execute owned activations, third-party supported events, and music festivals in the region. ? Provided weekly coaching and feedback to the field sales team based on observed strengths and opportunities. ? Secured partnerships with the Atlanta Braves, Mercedes-Benz Stadium, EverBank Stadium, and BoA Stadium, driving brand awareness and sales through new channels.

? Promoted to manage Red Bull's premiere global market, overseeing 250 key accounts driving $3.5MM in annual sales. ? Collaborated with distributor partners to drive incremental execution while exceeding monthly sales targets on average by +10%. ? Built trade programs to increase visibility and sales while ensuring brand standards were executed at the highest level. ? Collaborated with the marketing team to execute both bespoke account-level activations and support larger-scale music festivals.

? Fostered key account relationships, ensuring long-term collaboration driving $4.25MM in annual sales. ? Supported the distributor field team by providing product training and programming support for top accounts. ? Secured partnerships with the Tampa Bay Lighting and multiple music festivals driving product and brand awareness initiatives. ? Successfully launched new innovations, leading the business unit in general account compliance and distribution by +37% of goal.

? Managed Red Bull's product portfolio, ensuring premium brand execution and providing key account support for the state. ? Presented on product features and benefits to clearly communicate brand standards across the sales teams. ? Collaborated with key accounts to drive broader distribution and execution through incremental trade promotions. ? Built and executed internal incentive programs to achieve monthly goals, driving $12MM+ in annual sales. ? Supported the marketing team in executing consumer programs for large-scale activations through cross-functional collaboration. ? Built sales reports for the Distribution Manager and presented MPR decks to track month-over-month headwinds and tailwinds.