Dan Sinclair: Art Director in Santa Cruz, CA
Summary
Activity
Projects
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Work experience
WMG Creative
Art Director | 06/2019 - Current
Creating on brand shopping experiences for purchasers.
-Art Director over Tech/Telco/Toys vertical for design of Online Ads and Brand Pages for Walmart.com
-Collaborating with Sales, Creative and Developer teams from end to end on campaigns
-Managing CCP client agencies and creative output through campaign production process.
-Managing projects and teams of designers and copywriters, in tandem with Project Producers.
Intuitive Inc.
Art Director | 11/2017 - 06/2019
-Website Refresh: Art Directed, story boarded, concepted and helped produce video and photoshoots for all Intuitive.com web pages. Worked closely with vendors and briefing them on creative directives that included overall direction, style guides, on brand definitions, look and feel for content.
-Art Direction for photo and video shoots. Content Creation for product photography of DaVinci robotics, as well as clinical and lifestyle through various digital and print collateral.
-Art Direction for post production retouching for both photo and video content.
-Brand development for DaVinci and Intuitive VBL (Voice Brand Language).
-File management for media content shared by internal teams and external vendors.
-Web Page design for specific corporate website pages.
-Environmental graphic design for Intuitive corporate buildings and offices.
Nike, Inc.
Brand Designer / Art Director (Contract) | 02/2017 - 11/2017
-Helped shape the Nike Global Running Brand
-Worked with creative directors, designers, and project managers on conceptual development and design executions for campaigns.
-Lead Designer for largest Global Nike Free Run campaign of 2017.
-Designed creative direction for rebranding the Nike Wear Tester program. Additionally, I redesigned the Nike Wear Tester logo and identity.
-Assisted in executing creative and art direction for selected campaigns and projects.
-Copy Writing for Nike Run Club campaign directions.
-Designed first round creative direction for NRC audio guided runs campaign.
-Art directed retouch artists and CGI designers for SU17 Nike Free Run campaign.
-Participated in brainstorming sessions for campaigns and brand re-design initiatives.
-Helped maintain design standards, brand guidelines, and best practices for projects with strict deadlines.
-Conceptualized and executed designs for product, packaging, and retail spaces.
-Collaborated with internal marketing clients on branding and visual merchandising for Nike Plus Run Club Initiatives.
-Developed stylists and options of external talent for campaign projects.
-Designed print and digital mechanicals for production and execution for outdoor campaigns.
Juliet Zulu
Senior Designer (Contract) | 06/2016 - 01/2017
-Designer working with both design and video/photo production teams.
Accounts worked on:
PUMA Futbol
PUMA Running
Google Local Guides
REI Opt Out
Wieden + Kennedy
Studio Designer NIKE (Contract) | 12/2015 - 07/2016
-Design for campaigns including print and digital executions.
-Contributing to design needs for various Nike accounts and teams.
-Additional teams include Old Spice, Herbal Essences,
Turbo Tax, Secret.
Nike, Inc.
Graphic Designer (Freelance) | 09/2015 - 02/2016
-Presentation design and asset curation.
-Brand development for Nike Running. On product logo exploration.
-Special Event brand development. Identity exploration.
-Working with Nike HQ directly and with third party vendors including agencies and small sutidos.
Education history
Cranbrook Academy of Art
MFA | 2011 - 2013
Minneapolis College of Art and Design
BFA | 2009 - 2011
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