Daniel Schmidt: in Playa Del Rey, CA

Tasked with owning AT&T product marketing and communications strategy for their carrier partner group. Guided the rebuild of a 15-person sales team to execute strategic marketing initiatives across event training, branding, communications, and new business development. Managed budgets ranging from $1M to $3M. • Oversaw product marketing strategy and training implementation for AT&T carrier partner call center groups in the US and Latin America. • Directly managed internal project management teams. • Partnered with internal teams ensuring marketing deliverables meet timeline and compliance requirements. • Launched new virtual support engagement platforms for US and Latin American partners. • Delivered +11% EBITDA growth in 2019 amidst a -25% decline in sales call volume opportunity.

Hired to drive execution and market growth of Citi products in a national retail account for the western US. Developed and executed on quarterly sales plans. Collaborated with account stakeholders, and Citi leadership, to implement region specific marketing initiatives. • Improved sell-through and market position by implementing a sales focused culture within the region. • Leveraged account partnerships to achieve sales growth. • Developed sales incentive programs and managed ROI tracking. • Spearheaded a new product launch that resulted in $1M in incremental revenue (2014). Executed highly-successful PR campaigns despite limited budget and resources.

Member of a training team that owned content development and delivery for Sharp home theatre and appliance products in North American accounts. Spearheaded training strategy for a Western US based retailers and distributors. Managed the relationship with Sharp’s third-party sales and field support teams. • Professionally facilitated high impact sales and product trainings in classroom and virtual environments. • Implemented adult learning principles in an instructional design focused approach to training. • Managed brand partnerships and financials for co-funded training initiatives. • Achieved +12% market share growth in the US by successfully launching new home theatre product categories (2010).

Hired to lead training development and delivery for HP consumer products in US retail with an instructional design focus. Managed relationships between HP stakeholders and external vendors for the HP retail LMS. Supported the HP Western US sales team business development initiatives. • Facilitated event training, product marketing campaigns, and consumer facing tradeshows. • Oversaw product marketing campaigns at retail to support new product introductions. • Developed content for multiple delivery methods; F2F, e-learning LMS, virtual classroom.

Tasked with driving training and product marketing initiatives within Best Buy. Guided the launch of a national retail program. Managed $5M program operations P&L. • Deployed training resources for Hitachi products and led the execution of consumer facing events to grow product mindshare and drive sell-through. • Responsible for delivering on program sales and operational milestones. • Directly managed remote workforce, designed communication and reporting flow, and defined critical success factors for the organization.