Daniel Vaziri: Global Art Director in Los Angeles, CA

I’m responsible at IKEA Communication to create, conceptualize, produce and deliver product communications. Such as photo images, 3D images, short product films. Art directing and creative lead in a diverse team of 15+ (Interior Designers, Product Picture Coordinators, 3D Artists, Photographers and Retouch Artists). Overseeing quality check of high volume images for product communication. I was able to reduce the Non-approvals by 50% by implementing ways of working and defining the process. Presenting and pitching concepts to business assigners. Developing and concept creation of templates, inspirational images, web images, Ikea catalog images and setting guidelines for high-volume image production. About 32 389 images a year for globally market. Coaching and supporting co-workers in visual storytelling, image composition and consistency.