Daniela Cumbee: Digital Marketing Strategist | Master's in Digital Media Management in Newport Beach, California

• Spearhead strategic marketing efforts to elevate brand visibility and drive customer acquisition through multi-channel digital campaigns, including SEO, social media, and paid advertising. • Collaborate with key stakeholders to develop marketing strategies, content creation, and editorial calendars aligned with business objectives. • Manage all aspects of digital marketing, including Google Ads, YouTube, and meta platforms. Oversee campaign budgets and maximize ROI. • Lead cross-functional teams to ensure cohesive marketing strategies across all digital platforms, including website development, email marketing, and influencer partnerships. • Oversee MarTech stack integrations (AIOSEO, GA4, Trip Works, WordPress) to optimize performance and reporting. Orchestrate digital advertising across Google, Microsoft, YouTube, and Meta platforms to drive brand awareness and customer acquisition. • Establish strategic partnerships with brands and influencers, increasing sales and bookings. Achieved sold-out inventory status for a swimwear brand and tripled brand awareness metrics. • Create compelling copy for blogs, social media posts, and website content, leveraging video and photo content creation alongside collaborative partnerships for enhanced marketing impact. • Conducted market research studies to better understand customer preferences and behaviors for effective targeting. • Implemented A and B testing techniques to evaluate different versions of webpages or emails to maximize click-through rate.

• Managed a team of fifteen individuals and fostered collaboration within cross-functional teams. • Used Google Analytics G4, SEMrush, WP Engine, and Google Search Console to craft insightful reports, refine targeting and SEO strategies, and meticulously assess keyword tracking. • Orchestrated advertising initiatives across diverse platforms, including Google Ads, Yelp Ads, Microsoft Ads, and Nextdoor Ads. • Allocated and managed a $50,000 monthly budget across advertising outlets, ensuring maximum ROI optimization. • Facilitated weekly meetings with key vendors and esteemed partners like Ignite Visibility and Cision, oversaw the execution of PR newsletters and compelling blog posts, corrected broken links, and implemented other crucial website SEO services. • Collaborated closely with CEO, steering the marketing direction, crafting engaging YouTube content, and overseeing the social media calendar. • Spearheaded the development of a new website, offering valuable insights and recommendations to Marstack. • Strategically employed Monday to streamline collaboration with vendors and teams, efficiently organizing workloads. • Collaborated with a skilled third-party content writer, revitalizing website pages to align with evolving marketing strategies. • Optimized content for SEO purposes to increase organic search traffic. • Developed and implemented comprehensive marketing strategies, utilizing digital platforms to maximize brand awareness. • Developed internal processes for tracking customer feedback, enabling us to understand consumer behavior better. • Generated new leads through strategic partnerships with industry influencers and organizations. • Created detailed reports outlining the success of each campaign's performance metrics. • Provided one-on-one coaching and mentoring to marketing personnel.

• Strategized and executed comprehensive branding and marketing campaigns for clients across diverse industries, including construction, finance, and charter sailing, delivering tailored marketing kits, content calendars, and social media strategies. • Cultivated and maintained strong client relationships, ensuring timely delivery of campaigns and consistently achieving key performance indicators (KPIs) to enhance brand visibility and engagement. • Designed and implemented digital marketing campaigns across social media platforms, Google Ads, and banner ads, achieving up to a 60% increase in campaign reach. • Directed product photography and website content development to produce visually compelling assets aligned with brand guidelines and objectives. • Oversaw the management of multiple social media accounts, including content creation, copywriting, editorial calendars, audience engagement, and performance tracking. • Applied advanced marketing frameworks to elevate brand positioning, resulting in measurable growth in awareness and loyalty, including a 30% year-over-year improvement in campaign reach. • Conducted in-depth KPI analyses to optimize strategies, driving a 12% increase in engagement from non-followers, a 23% rise in follower acquisition, and a 110% expansion in overall reach. • Orchestrated the Sonic Messenger pitch deck, developing persuasive marketing materials for presentations to venture capital investors. • Launched corporate websites and spearheaded content development initiatives for high-profile clients, including SteepleGroup Consulting, DEB Construction, Valli Family Vineyard, Mariners Church, Through His Eyes, Influencers Church, Grammy-nominated DJ Terry Hunter, S.Y.A.O.D Change Finder, El Pollo Loco, Sonic Messenger, Noble Objects Literary Candle Company and SailTime Newport Beach. • Analyzed market trends and identified new opportunities for the companies I worked with in their growth and expansion.