Danielle Mau-Holmes: Consultant in Portland, OR

Assigned to an educational client as a senior project manager overseeing a network migration of over 1500 centers resulting in $1.2M in savings

Focus: Sephora Collection, Sephora North American Branding, PLAY! By Sephora -I oversaw a third of the marketing & creative PMO, supporting my team in escalation, triangulation of timelines, scope creep, and capacity planning -Hire and develop all team members, ensuring consistency in Program Management best practices to strengthen team equity and improve scalability -Managed the 2018 Branding campaign, “Beauty advice, meet Beauty Advisor” including OOH, media, video, retail, and digital -Recruited to rescue and successfully managed the launch of “Happening At Sephora” the new event and services platform across app, site, and retail -Lead direct reports in transformative program initiatives, including strategic annual planning, migration of large bodies of work to and from external agency partners, and brand evolution that ran parallel to a new skincare line launch

Focus: Sephora Collection, Sephora North American Branding -My team and I managed end-to-end omni-channel marketing initiatives, from yearly strategic planning to creative execution and analytics for over 8000 assets -Stood up the project management of Sephora Collection’s seasonal product campaigns starting with #Lipstories, including retail, digital, influencer program and event -Agency partner and project manager for Sephora Collection’s instagram channel -Managed the 2017 Branding Campaign “Let’s Beauty Together” and identified opportunities to templatize and reduce duplicative work by 20% - Led and drove adoption of first ever strategic planning, both yearly and seasonal projects - Optimized and trained team on new retail fixture creative processes, streamlining program by 14%

Focus: Sephora Collection - Project managed all seasonal print and digital marketing initiatives -Identified and led implementation of marketing and creative processes that allowed for scalability, effectively growing asset creation by 45% without additional resources - Built and led roll-out of new creative processes to support new 360 channel development and account for condensed production timeframes - Initiated program milestones that enabled upfront partnership with merchandising, visual creative, and production vendor leading to a 60% decrease in store reported errors - Produced annual and seasonal master timeline across makeup, accessory, and skin care product lines against marketing and creative milestones

Clients: Nike, Taco Bell, Condé Nast, Bon Appétit, W Magazine, Vanity Fair, Architectural Digest, Dollar Financial Group, Fred Meyer Jewelers - Spearheaded complete teardown and successful rebuild of agency operational processes, creating end-to-end visibility from scoping to project completion - Championed project scoping and SOW documentation, internal resource management, client management and communications, and software selection - Established employee onboarding shadow program and produced training manual - Directed the Award winning social and mobile marketing campaign “Portland Madness” and the 2015 redesign of the eroi.com website