Danny Lima: Art Director in Los Angeles, CA
Danny Lima
Art Director
Los Angeles | United States
Skills
No information
Interests
Fashion
Photography
Brand development
Entrepreneurial ventures
Style & trends
Summary
Activity
Projects
No information
Work experience
BLT Communications
Art Director | 02/2020 - Current
The Kern Agency
Art Director | 03/2019 - Current
• Digital and print media Art Director for AT&T, DIRECTV and ancillary premium channels
• Content creation and execution of advertising creative across print and digital mediums
• Create and execute digital animations to enhance collective agency creative campaigns
• Concept with writers to create compelling creative content that engages action in customer acquisition and retention, gained more website traffic boost sales and generate leads
• Supervise studio artists and web developers in producing final creative content
Primitive Skateboarding
Senior Graphic Designer | 02/2017 - 11/2019
• Lead Creative Designer for Apparel Design and Tech Pack (seasonal In-line program).
• Lead Creative Designer for exclusive SMU apparel and key art initiatives for Zumiez, Tilly’s, Active Ride Shop and Boarders
• Participated in strategic planning and visual design of seasonal product catalogs
• Art direction for Photo shoots, including talent scouting and casting, selection of location
photography, miscellaneous pre-production needs with in-house producer and photographer
• Created digital look-books, ads and social media content
• Designed print ads for Thrasher Magazine (US), Slider Magazine (Japan), and Irrom Magazine (Netherlands)
• Achieved large success on digital and print campaign roll-outs for exclusive projects with
Toei Animation (Dragonball Z), Adult Swim (Rick And Morty) and Huy Fong Foods (Sriracha)
• Designed Point of Purchase graphics for Zumiez (Times Square NY) and Mall of America MN
as well as multiple staple core skate shops across The United States, Canada Australia and Europe
• Created Co-Branded content for Hypebeast and Highsnobiety and Thrasher Magazine
Joewell USA
Graphic Designer | 08/2014 - 02/2017
• Website development and content design
• Lifestyle image resourcing and selection for digital and print media
• Designed product catalogs
• Created co-branded content for BSG and Sally Beauty Supply
• Executed experiential design for trade shows
• Designed content for social media platforms
• Product photography
• Product packaging design
Education history
Los Angeles Valley College
Certificate of Completion in Graphic Arts | 2003 - 2005
Connections
Companies (0)
No information