Darren Lee: in Santa Cruz, CA

Updated the labeling process for the Source Naturals and Planetary Herbals brands, resulting in bringing production out of a 6-month delay. Re-established relations between graphic, R&D and print departments to improve work flow. Photographed individual products and social media lifestyle images. Promoted to Brand Manager of Planetary Herbals and worked with Marketing director and Sales departments in creating a 3-month re-brand strategy. Visual design, print design, digital design, design solutions, UX design. Adobe Creative Suite, Illustrator, In Design, Photoshop and Keynote.

Lead creative direction and asset production for B2B, B2C, and public entity TV spots, print advertising, and online marketing campaigns. Created branding for Santa Cruz Parks and Recreation Dept. print collateral, trained in-house design department in brand execution, wrote and directed TV commercial spots. Conceptualized new product TV and digital campaign for Mr. Pickle's Sandwich Shop, resulting in over twice the forecasted product sales. Winner of two A.A.F. (American Advertising Federation) awards for design in the Silicon Valley region, including the gold "ADDY" award in 2016 for the O.O.H. category. Visual design, print design, digital design, design solutions, UX design. Adobe Creative Suite, Illustrator, In Design, Photoshop and Keynote.

05/2015 Designed a complete packaging system for the Independent Truck Co. brand's Genuine Parts program that was later adopted industry-wide. Created graphics for hard good items like skateboard decks and wheels. Built and managed a multi-purpose photography/video studio, delivering projects with tight deadlines while collaborating with Creative Directors, Marketing, Brand and Apparel Managers. Produced photo assets for over 1,000 hard and soft good products used in over 30 print catalogs and online, still supporting the sales of over 15 different action sports brands. Brand design, visual design, packaging, digital design, print design. Adobe Creative Suite, Illuistrator, In Design, Lightroom and Keynote.