David Fortman: Freelance Creative Director/Art Director/Graphic Designer/Consultant in Rochester, NY
David Fortman

Freelance Creative Director/Art Director/Graphic Designer/Consultant
Rochester | United States
Summary
Activity
Projects
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Work experience
Fortman Design
Freelance Creative Director/Art Director/Graphic Designer/Consultant | 12/2019 - Current
Kink BMX + MIssion BMX
Creative Director/Art Director/Lead Designer | 05/2014 - 11/2019
Responsibilities include pretty much everything under the creative sun.
This includes,
Online Marketing > Look-books – For new and current products (bikes, parts, apparel, etc.)
Online Banner Ads – Web banners and skins for online media websites
Social Media and Promotional Content – Contests, header graphics, sale flyers, etc.
Online Catalogs – Full length product catalogs, flipbooks, etc.
Social Sites – Updating and maintaining look of social media pages, icons, etc.
Email Newsletter – Creating newsletter templates and campaign assets
Website > Site Redesigns – Full site redesigns every 2-3 years
Site Updates – Update site banners, marketing imagery, catalog embeds, etc.
Print Marketing > Print Ads – Campaigns and designs for print magazines
Promotional Print – Catalogs, brochures, mailers, and posters
Video Content > Thumbnails – Thumbnail creation for videos
Graphics – Graphics and motion graphics for riding or product videos
Direction/Production – Working closely with videographer(s)
Concepting – Creating concepts, storyboards, etc. for promotional videos
Product Artwork >Graphics – Creating graphics and logo treatments for new products
Packaging – Package design with graphic treatment for bikes and parts
Bikes – Creating and choosing paint colors, graphics, packaging design, etc.
Promotion – Sticker packs, banners, ramp stickers, flyers, merch items, POP items, etc.
Manuals – Product instructions and guides
Apparel Design > Designs – Creating t-shirt, sweatshirt, jackets, hats, etc. designs each season. Researching trends and exploring new manufacturers. Designing tags, trim, graphics, etc
Kink BMX
Graphic Designer | 03/2016 - 03/2016
Promote the Kink brand through online ads, flip books, and various print projects that include, but are not limited to: brochures, catalogs, marketing projects, and collateral items.
Martino Flynn
Associate Art Director | 03/2013 - 05/2014
Art Director for brands like MetLife, Absorbine, Oxy Skin Care, Windstream and Rhoto Eyedrops. I did everything from catalogs, brochures, direct mailers, commercial story boarding, presentations, banner ads, as well as a number of pitch presentations for clients.
Partners + Napier
Freelance Graphic Designer | 02/2013 - 02/2013
Did a weeks worth of in house freelance for Vine Design at Partners and Napier.
Education history
Goldsmiths College at University of London
| 2008 - 2008
Monroe Community College
| 2007 - 2007
Ohio University
| 2005 - 2006
Rochester Institute of Technology
Bachelor of Fine Arts | 2007 - 2010
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