David Kawanami: Digital Marketing | Targeted Lead Generation | Account Management | Performance Analytics in Artesia, CA
David Kawanami
Digital Marketing | Targeted Lead Generation | Account Management | Performance Analytics
Artesia | United States
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Work experience
Seeking New Opportunities, Immediate Start
Digital Marketing | Targeted Lead Generation | Account Management | Performance Analytics | 05/2020 - Current
• Extensive background in digital marketing and branding strategy.
• Proven ability to directly manage and track media performance.
• Excellent leadership, interpersonal, communication, management and organizational skills.
• MS Office proficient: Word, Excel, PowerPoint.
• Google Ads certified.
YPM, Inc.
Senior Multimedia Manager-National Accounts | 08/2013 - 04/2020
• Managed key digital lead gen campaigns for multiple brands/verticals.
• Created media proposals for emerging online directory and mobile platforms.
• Conducted and reported upon program analytics, recommending shifts in strategy and investment between print and digital initiatives.
• Led and monitored client projects to ensure materials were accurate, impactful and delivered on time.
• Assisted Senior Management with onboarding of 3 agency acquisitions.
• Trained and mentored new hires in the Media Manager department.
• Laid off due to economic downturn caused by the COVID-19 pandemic and left company in excellent standing.
YPM, Inc.
Media Manager-National Accounts | 11/2006 - 07/2013
• Primary agency contact/liaison for key flagship accounts.
• Managed all aspects of client print media programs including advertising recommendations, ad creative development, order approvals/submissions and invoicing.
• Created detailed budget documents and monitored monthly cash flows/reconciliations.
• Implemented comprehensive, year-over-year measurement of client programs and extrapolated learnings into monthly performance dashboards.
• Cultivated and fostered customer relationships with over 150+ corporate and dealer/franchisee contacts.
• Won multiple “Best Client Presentation” awards.
YPM, Inc.
Administrative Assistant | 03/1999 - 10/2006
• Provided operational support to Media Management department consisting of 8-10 team members.
• Assisted Marketing department with extensive call listening studies to quantify media performance and value for key flagship accounts.
Education history
California State University, Fullerton
Bachelor of Art | 2009 - 2012
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