David Kawanami: Digital Marketing | Targeted Lead Generation | Account Management | Performance Analytics in Artesia, CA

• Extensive background in digital marketing and branding strategy. • Proven ability to directly manage and track media performance. • Excellent leadership, interpersonal, communication, management and organizational skills. • MS Office proficient: Word, Excel, PowerPoint. • Google Ads certified.

• Managed key digital lead gen campaigns for multiple brands/verticals. • Created media proposals for emerging online directory and mobile platforms. • Conducted and reported upon program analytics, recommending shifts in strategy and investment between print and digital initiatives. • Led and monitored client projects to ensure materials were accurate, impactful and delivered on time. • Assisted Senior Management with onboarding of 3 agency acquisitions. • Trained and mentored new hires in the Media Manager department. • Laid off due to economic downturn caused by the COVID-19 pandemic and left company in excellent standing.

• Primary agency contact/liaison for key flagship accounts. • Managed all aspects of client print media programs including advertising recommendations, ad creative development, order approvals/submissions and invoicing. • Created detailed budget documents and monitored monthly cash flows/reconciliations. • Implemented comprehensive, year-over-year measurement of client programs and extrapolated learnings into monthly performance dashboards. • Cultivated and fostered customer relationships with over 150+ corporate and dealer/franchisee contacts. • Won multiple “Best Client Presentation” awards.

• Provided operational support to Media Management department consisting of 8-10 team members. • Assisted Marketing department with extensive call listening studies to quantify media performance and value for key flagship accounts.