David Walker: Digital Graphic Designer in Los Angeles, CA
Summary
Activity
Projects
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Work experience
Tradesy
Digital Graphic Designer | 06/2017 - Current
• Designed all creative for a $30m annual email program
• Designed templates improving CtOR by up to 39%
and revenue by an average of 10k per send
• Managed 20k resource budget
• Assisted in the direction and development of the rebrand and style guide
• Collaborated with product team on art direction of UI / UX
Impressions Vanity Co.
Graphic Designer & Marketing Assistant | 10/2016 - 07/2017
• Developed design and photography content for Instagram, Facebook, and Pinterest
• Produced all product photography, executed all post production and retouching
• Introduced cohesive brand tone, strengthening identity via copywriting product listings and social media captions
• Developed fruitful relationships among industry connections and influencers
• Co-lead event coordination for the public and private grand opening events with 200+ attendances
BH Cosmetics
Freelance Graphic Designer | 02/2016 - 07/2016
• Designed packaging for new product launches
• Refreshed packaging for new order placements
Flightcenter
Design & Marketing Manager | 01/2013 - 12/2015
• Won Top Marketer 2014
• Designed a breathtaking 10x10 visual story for annual trade show with 6,000+ attendance
with an astounding 100% increase in ROI
• Redesigned both the front and back end experience for LT Groups’ most critical client offering,
increasing brand value and staff productivity simultaneously
• Led the direction and design of Liberty Travel's Group Travel website series
• Redesigned the New York Times ad template, receiving compliment from the Times,
themselves, and showing an increase on YOY response 8 out of 11 weeks.
• Assisted in the development of the cross-promotional Fox Pictures RIO 2 campaign.
• Wrote, directed, and created the first non-offer concept driven campaign in years
• Redesigned the Liberty Travel Travel Flash cover with 31,000 copy circulation
Group DCA
Jr. Art Director | 06/2012 - 01/2013
• Art directed and created the interactive e-Detail for a revolutionary drug, Quillivant
XR™.
• Assisted in the creation of e-Details for a multitude of other brands, including
Celebrex®, Photofrin®, Krystexxa®, Qysmia®, and more.
• Created powerpoint presentations including the creation of fully developed mock-ups
to support the sales team.
• Art directed and created promotional in-house materials, featured at Pharmapoolaza,
a prominent benefit event.
• Assisted in the building of PD One, the first social-networking app for healthcare
professionals.
Education history
Ramapo College of New Jersey
Bachelors | 2008 - 2012
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