David Va: Freelance softgood/ hard-good Designer /Product Manager in Jurupa Valley, California

Maxpedition 2014-2021 Sr. Lead Product Designer/Product Manager, Carson, CA -Support Maxpedition CEO and Team of 5 to develop new creative products with innovation and features. -Manage designs of both soft goods and hard goods products life cycles from start to finish. -Define product features and technical download of product features to marketing, graphic and sales team. -I have developed and establish a formula for the Maxpedition’s high standard sewing techniques for factories to follow and use for production. -Manage outsourced projects, to design firms and freelance designers, and ensure that projects are on schedule within roadmap. -Assist sale director with online sales data to determine product performance, identify needs of new product opportunities and improve on weak performing products. -Find new innovative materials and work with vendors to develop new technologies, document and maintain all fabric specification data. -Work closely with Marketing to develop brand awareness using SEO to target product marketplace. -Writes product details and manage images on website, develop strategies for sales with marketing brochures, -Support Team with online business such as amazon, online website, and support customer support with product knowledge. -Perform market trend research and analysis data to be use for new product brainstorms and development. -Provide engineering solutions and guidance to the design teams, for both soft and hard good products based on design -techniques, materials, and sourcing with vendors to produce products. -Work closely with Graphic Designers and mentor junior designers. -Develop design tech packs and CAD (Solidwork) files for domestic vendors and oversea factories to -ensure factories for productions. -Follow up with factories with pricing and keep track of developments to meet target costs.

Experience in softgood/ hardgoods: -Develop and Designs; Camping, Hiking, School packs, Life style pack, Sports pack, Hunting, tactical packs, Fishing, Camera cases, laptop cases, water bottles, and camping accessories. -Engineer and test product on and off the field -Branding strategy through creative and innovations -Solve complex designs of fabrication, technique, develop new proccess and new materials. -Manage product schedule and help Team to be on track with projects. -Clients: Maintain visibility with new producst in Big 5, Target, Rei -Develop Bass Pro Hunting line generate 28 million in sales -Expand Torg (outdoor products) in Walmart to generate sales and repeats orders