Debi Braunstein: in Carlsbad, CA

Responsible for selling professional services in the systems design segment of the communications, aviation and transportation industry. Built strong relationships with clients; worked with teams located across the United States, spotted new opportunities for revenue, and spearheaded growth of the North American Aviation Division in the Western Region. Position eliminated due to COVID.

(Contract via DC Marketing) Directed and implemented all sales and marketing initiatives for this avionics, maintenance and aircraft sales company. Worked collaboratively with the executive team on strategies to increase revenue, brand awareness, and effective sales offerings. Managed all sales and marketing efforts, including: customer experience, sales process, budgets, events, website development, social media, and public relations. Built partnerships with avionics and satellite communications companies as a dealer, installer and service provider to increase revenue and brand awareness.

Helped companies navigate the right approach to business growth, with a focus on sales, customer retention, marketing, and communications. Provided turnkey marketing & advertising strategies, public relations, graphic design, corporate identity, direct marketing, business development, P&L management, and event planning. As well as technology strategy and implementation.

(Contract via DC Marketing) Expanded membership from 120 members to over 800 in three years. Raised funds to cover all programs and expenses, and awarded over $750,000 in scholarships during the last 5 years. Responsible for growing and nurturing membership of over 1,000 corporate members, with a focus on networking, advocacy, and giving back to the aviation community. Also responsible for marketing, fundraising, P&L management, strategic planning, as well as directing and managing over 12 events per year, supervising 6 committees and all volunteers. Events included: golf tournaments, networking events, educational conferences, luncheons, and more. Started as a volunteer during its inception in 2004. My role evolved from the Marketing/Event Chair position in 2008, to the Executive Director position in 2012.

As part of the leadership team, I formulated all sales and marketing initiatives for this private aviation sales and service company. • Established strategic partnerships and joint ventures to create effective sales offerings, and implemented new product and service launch strategies. • Responsible for aircraft sales. • Managed the sales and marketing team. • Developed and implemented sales tools, including a custom CRM program, brochures, executive presentations, advertisements, social media, and other materials needed to support sales. • Worked collaboratively with the leadership team to design a new facility and marketing plan to present to city officials, customers, and partners.

Directed and managed sales and marketing initiatives. Implemented sales and customer experience procedures. Oversaw sales performance with the fixed base operations, aircraft charter/charter management, sales and acquisitions, as well as the avionics and maintenance departments. Reported directly to the President/COO, and supervised the sales and marketing teams. • Managed the direction of sales programs and budgets for 2 companies, including 5 business units and launch of new facility in Henderson, NV. • Built community alliances to increase sales and networking opportunities. • Hosted events with high net-worth individuals in collaboration with Riviera Magazine, Ranch and Coast, Symbolic Motors and Neiman Marcus. • Directed and managed all events and news conferences such as aviation seminars, symposiums, press flights, charity event sponsorships, customer appreciation events, and static displays to increase sales opportunities. • Integrated and managed company social media efforts. • Executive committee board member for development of new Shared Ownership Program in the very light jet market. Responsible for developing the sales program initiatives. Career Note Additional tenure as an International Sales & Marketing Professional at a Government Contracts Company, as a Human Resource Benefits & Recruiting Manager, and as a Healthcare Account Manager. Details available upon request.