Dennis Shamblin: Creative Director - Owner in San Diego, CA
Dennis Shamblin
Creative Director - Owner
San Diego | United States
Skills
No information
Interests
Travel
Art
Old cars
The ocean
Hawaiiana
Summary
Activity
Projects
No information
Work experience
Shamblin Creative
Creative Director - Owner | 01/2003 - Current
Providing creative services such as Art Direction, Graphic Design, and Production for a diverse group of clients and brands.
Key Projects
Apple – Partnered with the MARCOM team to localize graphics for product launches seen by millions of people in the India and Middle East markets.
Youngevity – Increased attendance by 20% (year-over-year) and awareness of new brands by designing, developing, and producing themed trade shows.
Otterbox / LifeProof – Devised and developed all digital promotional assets for the LifeProof brand. Enabled the transition from San Diego to Colorado under new ownership by OtterBox. Enhanced business growth by devising and implementing long-form promotional sales campaigns.
Vivitar/Olevia – Delivered exceptional support in rebranding of Vivitar cameras and Olivia televisions by designing new packaging and sales materials which helped bring the brands into new outlets, like Target and Costco with dramatically increased sales.
Altium Inc.
Creative Director - Brand | 09/2019 - 12/2021
Designed and produced award-winning campaigns, driving robust brand identity and awareness of the most used electronics design software in the world.
Key Achievements
• Produced and branded the Altium Stories YouTube video series that garnered more subscriptions in one year than the company’s active corporate video channel had in its entire existence.
• Devised a campaign to increase diversity in hiring that created a cultural shift within the company to be more inclusive of women and people of color.
• Named and branded the new education division of Altium which saw increased subscriptions that doubled month over month.
• Branded an industry-changing division of Altium that made waves and drove an increase in the company’s stock value.
i.d.e.a.
Creative Studio Manager – Design & Production | 06/2013 - 05/2016
Supervised and managed the creative workflow and production of the award-winning brand marketing agency.
Key Achievements
• Successfully expanded the studio into a team of efficient and well-trained artists and produced award-winning marketing campaigns.
• Produced highly effective outdoor and experiential graphics featured nationally in highly trafficked transportation hubs.
• Led, trained, and mentored production designers, creatives, and project managers, enabling them to produce highly effective and successful marketing campaigns.
• Collaborated with entire team of agency creatives, producing dozens of successful client pitch campaigns and repeatedly won new accounts.
Eagle One / Valvoline
Creative Manager - Graphic Design Services | 01/2001 - 08/2005
Designed, developed, managed, and produced all marketing materials, packaging, and advertising for one of the world’s most successful car care brands.
Key Achievements
• Realigned messaging and packaging to be consistent and on brand helping to generate 26 million in sales with limited advertising/marketing budget.
• Hired and rebuilt Creative Services department for the “Eagle One” brand after company was purchased by Valvoline.
• Selected the advertising agency of record and produced first national advertising campaign for the brand, enabling it to move into new retail outlets, such as Target and Walmart, significantly increasing product awareness.
Education history
Glendale College
Incomplete | 1989 - 1990
Connections
Companies (0)
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