Donald ONeill: in Westminster, CO
Donald ONeill

Westminster | United States
Skills
No information
Industries
Bike
Lifestyle
Music
Outdoor
Snow
Health & Fitness
Summary
Activity
Projects
No information
Work experience
Freeskier magazine
Editor-in-Chief | 03/2018 - 03/2020
- Strengthened FREESKIER’s editorial voice in print and digital by shifting focus to refined content, elegant photography and long-form feature storytelling, while still keeping FREESKIER’s irreverent attributes intact
- Elevated the quality of writing, editing and photography of an editorial team of four, through a strategy of opportunity, collaborative feedback and a willingness to accept constructive criticism of my own work
- Established FREESKIER as an editorial leader in the ski industry by working collaboratively with a team of 100+ freelance contributors to assign, execute, edit & publish stories
- Bolstered client marketing initiatives by outlining, executing & distributing successful custom content solutions that combined true editorial with the advertising goals of a wide range of brands in the outdoor industry
- Skyrocketed FREESKIER’s total followers by 290K combined on Facebook (315K followers), Instagram (363K followers) & Twitter (65K followers) by creating & publishing a combination of in-channel videos, photos and full-length stories to promote engagement and click-through rate to the website
- Evolved FREESKIER’s editorial voice through conceptualizing & writing feature articles, including profiles, destination pieces, breaking news & gear spotlights with a focus on the quality of prose, no matter the subject
- Successfully executed high-level events (equipment tests, demos, art exhibits, après ski gatherings) that increased exposure for FREESKIER, its clients & the brands that hosted the events through well-planned marketing, set-up & content strategies
Freeskier magazine
Senior Editor | 01/2015 - 03/2018
- Wrote multiple feature-length articles for the magazine and website covering complex topics like CTE in skiing, climate change, public land use, avalanche mitigation and legal controversies
- Spearheaded copywriting and copy editing efforts for the magazine
- Assisted in social media management, strategy and growth
- Worked with FREESKIER's stable of talented contributors to help plan and create content for the magazine and website
- Wrote and contributed to FREESKIER's native content initiatives, helping to achieve advertising goals of clients with an editorial voice
Freeskier magazine
Associate Editor | 05/2013 - 12/2014
- Wrote and contributed to multiple front of the book stories for the magazine
- Built a foundation of product knowledge while contributing heavily to the magazine's gear copywriting efforts
- Curated video and news content for FREESKIER's digital properties
- Assisted with copy editing for the magazine and website
- Co-managed FREESKIER's social media channels
OnTheSnow.com
Assistant Editor | 09/2012 - 04/2013
- Wrote feature articles, posts, resort overviews, lists and reviews for OnTheSnow.com, the most visited website in snow sports with an estimated 23 million unique global visitors in 2012.
- Edited, fact-checked, copy edited, researched, uploaded and provided editorial strategy for a variety of ski/snowboard content.
- Controlled the OnTheSnow social media channels on a daily basis and raised Twitter followers by over 32% and Facebook fans by over 11%.
- Drove search engine optimization by creating unique title tags, meta descriptions and optimizing content for thousands of pages found at OnTheSnow.com.
- Built rapport with both outdoor gear manufacturers as well as ski resort personnel in order to work together to produce engaging ski & snowboard content.
- Built upon an already extensive knowledge of the ski industry, including information regarding resorts, athletes and gear.
Unofficial Networks
Contributor | 06/2012 - 09/2012
- Produced 5+ article posts per week appealing to readers of the popular ski and snowboard blog.
- Conducted research into current events in the ski and snowboard industry.
- Edited and fact-checked a variety of content.
Education history
University of Vermont
Bachelor's | 2009 - 2012
Connections
Companies (0)
No information