Drew Engelmann: Experienced Sales & Marketing Leader | Global Brand Strategist | Product Development Expert in San Marcos, California

Spearheaded strategic sales and product planning initiatives, driving growth and market expansion for Intense Cycles across North America and international markets. Developed and executed comprehensive go-to-market strategies that aligned with the brand's objectives, ensuring seamless product launches, sales channel optimization, and consistent revenue growth. Led cross-functional teams in product development, marketing, and sales, ensuring alignment with consumer demand and market trends, which resulted in a 20% increase in year-over-year sales. Revitalized consumer-direct sales channels by creating a customer-centric approach, leveraging digital marketing and ecommerce platforms to enhance the consumer journey and boost online sales performance. Built and nurtured relationships with key influencers, athletes, and brand ambassadors to strengthen Intense Cycles’ presence within the mountain biking and extreme sports communities. Collaborated closely with product, design, and engineering teams to oversee the development of innovative cycling products that addressed market needs, resonated with core consumers, and enhanced brand perception. Managed sales forecasts, budgeting, and inventory planning to ensure operational efficiency and cost-effective resource allocation, resulting in increased profitability and stronger product lifecycle management. Successfully represented the brand at industry events, trade shows, and dealer conferences, strengthening the company’s market presence and solidifying strategic partnerships with retailers and distributors.

Led the development and execution of national sales and marketing strategies, driving significant growth and brand presence across key U.S. markets. Managed a nationwide team of sales representatives, overseeing recruitment, training, and performance optimization to ensure alignment with corporate objectives and market demands. Built strong relationships with key retailers, distributors, and partners, resulting in expanded distribution networks and enhanced brand positioning within the competitive cycling industry. Developed and executed marketing campaigns that integrated digital marketing, social media, influencer partnerships, and event activations to drive consumer engagement and boost sales. Conceptualized and managed high-impact brand activations, including product launches, trade shows, and promotional events, generating buzz and increasing consumer interest in Norco’s product offerings. Collaborated closely with product development and engineering teams to provide market insights, ensure product-market fit, and support successful new product introductions. Led the creation of comprehensive budgets and sales forecasts, ensuring that all marketing and sales activities were aligned with overall business goals while staying on budget. Utilized data-driven insights and competitive analysis to inform marketing strategies, continuously optimizing efforts to maximize return on investment and maintain brand relevance. Implemented innovative dealer marketing programs to enhance retailer engagement and support, strengthening relationships and driving higher sales performance.

Operated a high-end specialty retail store, providing a premium selection of road, triathlon, and mountain bikes and related products to a discerning customer base in Southern California. Directed all aspects of store operations, including sales, marketing, inventory management, customer service, and team leadership, ensuring smooth day-to-day operations and a top-tier customer experience. Developed and executed sales strategies that resulted in significant revenue growth, building a loyal customer base and establishing the store as a go-to destination for cyclists and triathletes in the region. Managed product selection and vendor relationships, ensuring that the store offered cutting-edge bikes and gear that met the needs of performance-driven athletes and cycling enthusiasts. Spearheaded local marketing efforts, including community events, cycling clinics, and sponsorships of local races, enhancing the store’s visibility and strengthening its connection with the cycling community. Recruited, trained, and mentored a team of sales and service staff, fostering a culture of expertise, collaboration, and exceptional customer service that set the store apart from competitors. Implemented inventory control systems to optimize stock levels, reduce excess inventory, and ensure timely product availability, resulting in improved cash flow and operational efficiency. Cultivated strong relationships with key customers, offering personalized consultations and product recommendations to ensure a tailored and superior shopping experience. Organized and hosted events such as demo days and triathlon training sessions, driving community engagement and reinforcing the store’s position as a trusted resource for athletes. Collaborated and operated with Challenged Athlete Foundation as Bike Fitter for Ironman Distance program athletes.