Dylan Nickerson: in Fort Lauderdale, FL

• Bridged the gap between the business departments, clients and technology groups, while overseeing efforts throughout the planning and execution phases • Conducted stakeholder interviews, best practices reviews, competitive analysis of major US competitors, Gap analysis, and persona creation to strategize user experience • Worked to develop measurable goals and manage the product strategy process • To gain perspective on product fundamentals and current marketing initiatives, I performed independent research through conversations with key legacy experts • Evaluated competitor products, identifying user challenges and successes, and worked with Marketing to incorporate this research into market positioning and campaign efforts • Performed R&D for product advancement, tactical competitiveness, and ROI • Represented UX in external stakeholder meetings with existing and potential partners • Applied talents of aligning business units by representing the goals of each department in the UX strategy and promoting knowledge share between departments • Translated business and user goals into personas, user stories, flows, wire-frames and prototypes on five VirtualWorks projects

• As product owner I maintained constant visibility on projects to ensure client feedback was conveyed to my development team and staff in a timely manner, assuring quality • Collaborated with business & engineering teams to streamline production efforts • Managed interface development releases throughout the product life cycle stages • Met and exceeded IT solution industry challenges by creatively applying the latest user experience trends to BluePoint’s monitoring system • Under R&D I brought SkyView to life by translating their conceptual business ideas into wireframes and feature lists and managing the product strategy as project owner • Performed stakeholder interviews with Pomeroy’s senior staff and account managers • Conducted competitive analysis and provided UX best practice recommendations • Produced research such as gap analysis, taxonomy, flows, and user stories • Identified system users and defined user personas and challengers for higher adoption

• Managed product strategy process across depts. during the planning & execution phases • Met with stakeholders, performed competitive analysis and best practice reviews, and created a product strategy process to accommodate for external factors • Developed product Gap analysis and features backlog with Marketing & Customer Service and provided phased business requirements for the product strategy process • Preformed a system audit and a taxonomy review for user experience and user adoption • Conducted A/B testing and analytic evaluation on conversion rates in registration path • Created wireframes and prototypes for STOPzilla’s new ecommerce customer portal

• As Strategist on the Corning Credit Union account, I owned and managed client goals throughout the planning and execution phases of their site redesign process • Identified company goals by performing stakeholder interviews with clients • Identified system user personas and challenges based on client member life cycle • Undertook competitive analyst and best practice review for Corning Credit Union • Reconstructed system taxonomy, flows, and user experience for higher user adoption • Applied best UX practices by producing wireframes for several high brand clients for BGT • Designed wireframes for a five-tier, dynamic-driven, CMS site utilizing Visio for CCU

• Lead efforts as UX/ UI Designer on Kitara Media’s online ad network platform product • Redesigned GUI and user experience for Kitara’s ad placement product • Wire-framed and developed prototypes for our clients web based application • Designed online media placement application to include localization applied layouts • Coded HTML5 pages and implemented CSS on a Java framework utilizing Dreamweaver • Produced branded graphics style guides, style sheets and web assets for development team for UI development team and partner associations • Maintained and updated lead generation landing pages for online marketing Regpath

• User Interface lead on a nimble and talented Agile based Development team • Translated client feedback and challenges, from the product manager, into user experience solutions and requirements, while assuring quality, for the development team • Conducted user experience enhancements to Sumitomo Tire’s ecommerce website • Achieved success with TBC’s email campaigns designing a better user experience • Rapidly prototyped marketing campaigns and website redesign ahead of development • Managed branding integrity across Big O, NTB, Merchants and Tire Kingdom’s interfaces • Worked with analytics review team to establish metric points to identify most lucrative market for Big O Tires to target • Produced personas, taxonomy, user stories, wire-frames from business requirements • Developed solution prototypes for product user experience for websites and POS system

• Designed user experience flows and displays for social networking web application in St. Thomas US Virgin Islands two weeks a month on a highly skilled user experience team • Promoted to User Experience Information Architect to derive business requirements from user challenges and translate them into user experience solutions • Developed system personas, user stories, and scenarios for social networking platform • Selected for advanced research team to work under R&D in St. Thomas to produce rapid prototypes and wireframes • Traveled 50 percent of the month to develop out of St. Thomas, US Virgin Islands

• Provided user experience direction for desktops, smart phones, kiosk, microsites, CMS’s • I utilizing Visual studio, Visio, MS Project and Adobe suite tools for UI development • Asked to apply creative to all branding and user experience to all mediums for DayJet • Gained knowledge of CMS tools with open source rainbow portal for FAA portal and Sharepoint portal for DayJet’s employee intranet site • Designed and maintained DayJet’s ecommerce environment and reservations system • Storyboarded user interactions, flows and use cases from performance GAP Analysis • Coded pages and implemented style sheets in the.NET framework while ensuring quality • Served as Creative Lead on all user interface creation, application GUI and aircraft brand • Oversaw DayJet’s marketing publications, microsites, media assets and campaigns • Managed numerous front end projects in parallel why maintaining quality of output • Handled maintenance for web site, including graphics, multimedia, HTML and CSS • Collaborated & designer DayJet’s interior & exterior configuration for 1400 Eclipse 500’s why maintaining relationships with Pontiac and Eclipse engineering teams • Applied DayJet’s brand on fleet of 1400 aircraft complying with FAA regulations

Branding, Aircraft Paint Schemes, Print Publications, Logo design, Web Design and content management. Hand coded XHTML, HTML, CSS2. All multimedia development.

• Designed marketing content and user experience strategies for StategIM’s • Coded interactive user interface graphics, icons utilizing Photoshop and Flash • Developed Flash interactive components and managed multiple client websites • Created diagrams, publications and service imagery for marketing department ads

Franklin Printing, Farmington, Maine. Graphic Intern January 1998 – June1998 Color Correction, Mass Scanning, Image Manipulation