Eden Tsai: Consultant in Santa Ana, CA
Eden Tsai
Consultant
Santa Ana | United States
Skills
No information
Interests
Travel photography
Industries
Lifestyle
Summary
Activity
Projects
No information
Work experience
Independent Consulting
Consultant | 01/2014 - Current
* Conducted market research and evaluated competitive product offerings to identify market opportunities and positioning for new consumer electronics products; participated in quality assurance process
* Created email templates and launched email framework (using ESPs MailChimp and Blackbaud); implemented automated and ad-hoc email campaigns, and optimized for deliverability and ROI
* Unveiled travel photography blog with detailed editorial calendar; increased subscriber growth by 10% each month
Irvine Company
Senior Marketing Manager | 05/2013 - 01/2014
Premier real estate company with a diversified portfolio of land, office properties, retail centers, homes, multifamily and hospitality.
Launched revenue-generating B2C go-to-market strategies that exceeded EBITA business plan goals.
* Spearheaded interactive virtual tours with User Experience team; grew leads by 7.5% through SEO
* Designed online marketing strategies with conversion-focused content for consumer website (4MM visits annually) and created web content for resident website (96k residents); monitored web traffic using Webtrends
* Maximized ROI of $1MM online media buy and marketing strategy for Internet Listing Services (Zillow, Craigslist, Rent.com) which brought in 15k unique visits monthly to prospect website
* Expanded broker referral program; increased lead generation to 17% of overall leads
* Supervised outside vendors including advertising agencies, photographers and video production companies
GE
Marketing Manager | 04/2007 - 05/2013
Developed integrated B2B marketing plan (portfolio management, marketing strategy, value proposition, positioning) and set business development strategies (acquisition, engagement and retention).
* Exceeded enrollment goals by 42% and grew sales 19% year-over-year
* Led cross-functional teams, influenced internal leaders (Sales/Operations/Legal/Technology) and built strong relationships with external stakeholders (clients/agencies/vendors) to bring innovative technologies to market.
* Improved customer experience for 120K health care providers by guiding product road maps of enterprise software projects (client portal, iPad app, social media); provided concept, scope, prioritization, and user acceptance testing
* Drove customer engagement based on CRM, customer segmentation, A/B testing and marketing automation
* Partnered with Sales to develop appropriate sales enablement tools and managed production of sales support collateral, white papers, press releases, educational CDs,
E*TRADE Financial
Business Analyst | 02/2004 - 04/2007
RV and Marine lending business, focused on loan origination and servicing to retail customers; business sold to GE Capital.
* Updated rolling sales forecast of $3 billion and tracked key performance indicators across multiple industries
* Accelerated new-dealer processing and reduced enrollment period by 73% (from 60 to 17 days)
* Researched market landscape, scrutinized trade publications, and identified trends affecting financial services
Bruck Lighting Systems
Sales and Marketing Coordinator | 11/2002 - 02/2004
Home Improvement Industry. Internationally recognized leader in the development of innovative lighting systems and fixtures (LED, Track Lighting, Pendants, Fixture Heads, Sconce & Ceiling).
Identified areas for growth and developed strategic marketing plans for the lighting product line through market research, competitive analysis, customer engagement, and business planning.
• Increased brand awareness and media visibility by 215%; reduced marketing expense by $100K
• As media buyer, evaluated, negotiated and purchased print media; optimized media based on ROI
• Coordinated dealer & distributor workshops; arranged trade show exhibit logistics and show services
• Managed PR and corporate communications; built strong relationships with key publications
Danone
Purchasing Coordinator, Sales Administrator | 11/2000 - 11/2002
• Analyzed Nielsen and IRI metrics, tracked bottled water (CPG) market share and key-account trade promotions for 6 brands: Evian, Volvic, Dannon, Sparkletts, Alhambra, and Crystal
• Event Planning coordination: quarterly and annual national sales meeting for over 300 sales managers
• Led procurement database upgrade project (with a cross-functional team of IT, Industrial Finance, A/P, Manufacturing and Fleet) to centralize inventory control and reduce costs by 15%
AHMC HealthCare
Accounting Project Clerk, Administrative Assistant | 01/1997 - 11/2000
• Ensured legal compliance by updating Policies & Procedures in preparation for JCAHO accreditation
• Devised master schedule and maintained daily staff matrix (100+ nurses); closely supervised volunteers
• Tracked and analyzed salary expenses, provided budget recommendations to CFO based on financial matrices
• Initiated “Nurses of the Year” awards to honor dedicated staff and boost morale
Education history
USC Marshall School of Business
MBA | 2006 - 2009
Connections
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