Edgar Espinoza: Sr. Graphic Designer / Photographer in LONG BEACH, CA

•Help build all brand's visual and design elements, such as the photography direction, videography direction, graphic standards, brand color and design approach, typographic standards, interaction guidelines, etc. •Work with our Creative Art Marketing Manager to produce studio product shoots, lifestyle shoots on location, along with all of the post production work to ensure that the photos are ready to use across web/print properties including our website, email, and social media. •Design and oversee marketing creative for email, digital advertising, web, print and social media. •Help with new website design, landing pages, and overall user experience. •Create engaging sales and marketing content that appeal to our target demographic

•Took direction from our CD & Sales departments for SMU designs. •Developed tech packs (in Adobe Illustrator) for all designs. •Researched, interpreted, and applied market trends (competitors and non-competitors) appropriate to the brand. •Updated tech packs, CADs, as reviews took place, and designs were revised. •Photographed all product

•Create, modify and typeset layout proofs to send to clients for tenant plaques, directory inserts, monument signs, ADA-Compliant signage (braille), parking signs, window vinyls, evacuation plans, and channel lettering. •Evaluate documents and files for accuracy and to ensure consistency in the fonts, format styles and materials implemented match existing signage. •Review job ticket and compare it to the original email from the client to verify that the order matches the request. •Making quality sign products that are most economical by reviewing design concepts/layouts with fabricators and engineers.