Edith Gonzalez: in Kent, WA

Served as the digital communication coordinator for the social media team. Assisted on launching a social media calendar, and focused on brand management by updating web content. Accomplishments: - Monitored agency social media channels using online software; coordinated social media posting activity; maintained programming calendar and assists with content creation for social media channels including Facebook, Twitter, Instagram and LinkedIn. - Collected and reported on social media analytics; monitored engagement and trending topics; provides insights to inform strategic planning for the program; conducted research activities. - Acted as an administrator for social media related content management and analytical online software tools; acts as local expert and troubleshoots user issues; scopes and implements new features with vendors; participates in procurement activities. - Coordinated with internal partners to develop and deploy cross-channel outreach campaigns. Worked closely with the customer service team to ensure timely and professional response.

Charted social media action plan for both regional offices (Seattle and Oregon) and implementing Hootsuite as a scheduler to maintain the company’s business identity and oversaw corporate identity by updating their website and social media presence. Accomplishments: - Generated followership on all social media platform by 85%. - Amplified visibility as a desirable employer, increased followership on four social media channels, supporting business development objective, and reinforcing brand and company culture. - Produced 30+ RFP’s with 99% of proposals short listed and 49% wins. - Designed icons, graphics for posters, editorial layouts, invites, and presentations - Redesigned graphics for major company announcements both internal and public, created templates and also managed two internal newsletters.

Focused on school marketing and brand management by updating web content and encouraged the use of social media as a form of recruitment and engagement for MPA and Ph.D. prospects and oversaw the social operations and worked directly with the director of admissions with outreach for events and forums by using social media. Accomplishments: - Boosted engagement by 75% using social media. - Produced visually engaging work to support meetings, updated marketing brochures, and marketing collateral while adhering to the brand and mission of the UW. - Understanding a target market and identifying ideal candidates with a very constraint budget while meeting admission objectives and contributing to the school goals. - Understanding a target market and identifying ideal candidates with a very constraint budget while meeting admission objectives and contributing to the school goals.