Edward Cardiel: in Pico Rivera, CA

Responsible for the creative direction of packaging design per licensed styleguides, dieline engineering, comp mock-ups, graphics, and trade-show marketing materials. Other responsibilities include management of in-house asset archives, licensed assets and style guides. Clients include: CostCo, Amazon, Sams Club, Dollar General.

Tasked with the duty of art direction and creation of all domestic packaging artwork for Alpha Group IP and various licenses. Oversee the development of the international packaging process as well our showroom/trade-show graphics. Responsible for maintaining close correspondence with outside vendors to oversee project development. Other responsibilities include participating in weekly team meetings to discuss scheduling and design progress. Participating in weekly touch base calls with various licensor's. Arranging and directing photo shoots (Lifestyle/Product photography). Management of in-house asset archives, licensed assets and style guides. Clients include: Walmart, Amazon, Target, CVS, Walgreens and various international retailers. Licensor's include: Nickelodeon Sponge Bob Square Pants, SYBO Games Subway Surfers, WWE and Chuggington.

Responsible for the creative direction of packaging design, brand identity, product graphics and trade-show materials. Other responsibilities include management of in-house asset archives, licensed assets and style guides. Clients include: Walmart, Amazon, JC Penny's, TJ Max, Homegoods, Ross, ULTA Beauty and Bed Bath and Beyond.

Worked as a independent contractor for various clients ranging from brand identity to marketing collateral.

Created various entertainment marketing collateral and the development of corporate identity. Other responsibilities include Keyart mechanicals, Logo design, Mechanical layout, Package design, Outdoor/Trade show graphics, Photo manipulation and Photo retouching. Clients include: Disney (Special Events, Disney Jr. Channel, Disney Store and The El Capitan Theatre), American Fine Arts, Oleavicin, Oleavicin Del Mar, Tatjacket, Delphi Properties and Westrust Ventures, LLC

Freelanced in the home entertainment department. Responsible for the production design of DVD packaging, e-announces, type setting and mechanical layout. Clients include: Paramount Pictures, Lionsgate, Touchstone Pictures, Sony Pictures, Universal, Fox, CBS, HBO.