Eileen Olson: Head of Marketing in Milton, GA

Report directly to the CEO with accountability for all marketing plans/programs, sales strategies, partnership development and retention. Responsible for leading and managing strategic marketing programs and business projects for digital talent transformation organization. Support relationship development with industry associations and key business leaders. Selected Contributions: • Developed company and product positioning, corporate messaging architecture, and corporate sales presentations • Created mission, vision and values for organization • Developed brand standards • Position GG as an industry thought leader and influencer • Identify insights to define customer, create customer personas and develop channel and segmentation strategies • Lead remote global team • Collaborate with assessment team to create new assessment tool

Planned, developed, and implemented marketing programs for multinational banking and financial services corporation. Served as liaison between brand marketing and senior business leaders. Developed internal diversity and inclusion opportunities to engage across departments and enhance employee retention. Orchestrated bottom-line factors to grow revenue, enhance business partnerships, and reach ROI goals. Collaborated with vendors to achieve marketing success, and produce detailed-reviews related to lead generations, PR, and media. Work with businesses to leverage title sponsorships, cause-marketing, music tours, and experiential marketing events. Supervised remote and local staff teams and worked collaboratively with sales, compliance, and business leaders. Selected Contributions: • Partner with marketing and sales leaders globally in development of regional marketing strategy • Established Accident Insurance product earning 30% higher national sales rate than expected • Designed Multi-layer B2B2C marketing campaign increasing product purchasing • Liaised with top tier vendors and crafted strategic initiatives to build global partnerships and drive growth • Lead regular business review with executive stakeholders that drive clarity around the correlation of marketing activities, and resulting impact to the business