Elaine Lai: Photographer in Los Angeles, CA

Portrait/ lifestyle/ event photography.

-Create graphic content for web and print. -Direct and coordinate photoshoot production. -Contribute on art direction and execution on all visual content for the brand. -Social media management and showroom management.

Meeting with clients to interpret the concepts they want to communicate and note their requirements. Determining strategies to deliver a clear message to a particular target audience. Preparing layouts or mock-ups of a design using illustration, text, photography, colour and computer generated imagery, either by hand or using computer software. Presenting designs for client approval and feedback. Organising the production of proofs and liaising with suppliers. Preparing designs for digital or print publication.

Specialize on children, junior and adult lifestyle/ contemporary clothing • Development – source, develop, schedule, track, and coordinate fabric and trim between designers, mills, and factories. • Costing – negotiate between vendors and sales departments. • Preparing and issuing POs – working with planners/sales. • File-costing info and tech packs. • Coordinate all trim for approval – coordinating between designers, suppliers, and vendors. • Coordinate FIT/PP/TOP samples – working with tech teams and vendors. • Attend fittings – work with designers, tech-teams, and/or vendors to resolve problems. • Drop-shipment logistics – working between vendors, Kellwood, and buyers. • Tracking shipping orders – working with vendor/DC. • Other Responsibilities

Specialize on children and adult jewelry, hair accessories, handbag and seasonal gift items. Some experience with clothing and cheerleading items. • Brand Production: Fluff, Chasse. • Cooperate Accounts: Forever21, Charming Charlie, Charlotte Russe, Hot Topic, Torrid, Buckle, Susie’s ?Deals, K-Mart, Pacific Sun Wear, Urban Outfitter...etc.