Eli Mann: in Los Angeles, CA

Responsible for all branded, global copy across all channels included digital, OOH, B2C, and B2B. Created, strategized, and tested concepts, brand campaigns, and names for future products Briefed, managed, and conformed copy from autonomous departments including outside contractors to legal, language, and brand voice

Sole copywriter responsible for global written collateral including all marketing communications. Collaborating with creative team to compose effective communication tools that boost revenue.

Develop branded content, email marketing campaigns, press releases, and other digital and traditional communications for clients across industries and reaching diverse audiences. Conduct research into SEO strategies, keywords, and audience needs prior to developing content, as well as track results through data analytics to ensure appropriate targeting of content. Collaborate with clients on strategies for improving brand and product visibility, Google page rankings, and authority within their markets.

Guided client in developing and standardizing guidelines for optimized digital content and website text. Created branded copy for landing pages, product descriptions, submission field content, and legal communications, including content related to GDRP-compliance. Contributed to creative meetings and workgroups, offering insight to designers on the user experience. Edited content and adjusted language to ensure alignment with brand messaging and voice.

Directed copywriting, content development, editing, SEO, research, and branding for multiple websites, including overseeing junior creative staff and ensuring deadlines were met for all projects. Adjusted content to reach diverse audiences and capture unique brand messaging and voices. Managed freelance writers and reviewed their content for approval. Generated optimized content for clients across industries, consistently providing ROI through increased revenue and traffic, as well as improvements in Google page rankings and organic authority in their fields.

I currently cultivate, write, and source material that personifies the products, lifestyle and brand identity of this growing handcrafted manufacturing company across a range of popular social media platforms. I regularly create posts within site guidelines and tone aligned with marketing demographic approved by the client. I create dynamic, original content fitting with goals of designed brand identity, proofread and rewrite existing content from previous posts to fit with renewed growth marketing strategy. Brainstorm and create new plans for broader marketing outlets and more detailed online personas through focused print/ online marketing campaigns.

I created original content aligned with brand identity, targeted demographic and goals of the clients. At times I composed content specifically to fit pre-existing html structure, designed web format and guidelines of clients and brand persona. I regularly corresponded with and helped to streamline creative vision of clients and other respective creative contributors. I interpreted, identified and emulated the language and persona of the clientele and conveyed them in an adaptive, engaging and intuitive manner to give the product and its online presence a voice and identity the client could endorse as their own. I wrote a wide variety of related business documents including but not exclusive to press releases, LOIs, B2B emails and marketing, direct mail marketing materials, employee training materials, mission statements, newsletters and statements of purpose. I brainstormed thematic elements to personify product identity and created narrative summaries that aligned with lifestyle bran

Over the course of the last fifteen years I oversaw the safe, efficient and meticulous transit of time-sensitive objects in and around the the metropolitan centers of Boston, MA; New York, NY and Los Angeles, CA.