DAVID ANDERSON: Apparel Production Designer | Marketing and Sales Specialist in Redding, California

Conceptualized, designed, and marketed custom cycling apparel, implementing strategic color schemes and trend analysis to appeal to target audiences. - Promoted the product line by attending trade shows, cycling races, and direct shop visits, increasing brand visibility and customer engagement. - Sourced and negotiated with domestic and international manufacturers to secure competitive pricing and ensure consistent quality standards. - Developed and managed the company website, leading to increased web traffic and measurable growth in online product sales. - Expanded the client base and achieved year-over-year sales growth through targeted outreach, relationship building, and market analysis.

Developed and managed an e-commerce website using third-party platforms like Shopify, ensuring seamless user experience and optimized product listings. - Uploaded and maintained product inventory with detailed descriptions and high-quality images, including surfboards (new and used), traction pads, leashes, wetsuits, board bags, and accessories. - Implemented inventory management systems through e-commerce platforms to synchronize in-store and online stock. - Created engaging multimedia content (videos and photos) to attract and retain customers, boosting online visibility and audience engagement. - Established and optimized Facebook and Instagram shops, enabling direct product purchases through social media platforms. - Monitored and analyzed social media metrics and campaign performance, applying insights to refine strategies and improve future campaigns.

- Managed and grew a portfolio of accounts by providing exceptional service and customized food solutions to meet client needs, driving consistent revenue growth. - Developed strong relationships with restaurants, food service operators, and culinary professionals, acting as a trusted advisor for their food and supply purchases. - Conducted product presentations and tastings to introduce new items, highlight value-added solutions, and increase client purchasing volume. - Analyzed sales data and customer trends to identify opportunities for upselling, cross-selling, and business growth within assigned territory. - Collaborated with internal teams (logistics, procurement, and customer support) to ensure on-time delivery and customer satisfaction. - Consistently exceeded sales targets by leveraging deep product knowledge and providing solutions that aligned with client budgets and operational goals.

- Managed and supported a network of 300+ motocross dealers nationwide, analyzing inventory needs to optimize Galfer product stocking in retail locations. - Developed and produced annual product catalogs and targeted promotional campaigns, driving increased sales and brand visibility. - Promoted the Galfer brand by attending trade shows and conducting dealer visits to showcase brake pads and lines, fostering strong dealer relationships. - Consistently achieved and exceeded sales goals, earning multiple top salesperson recognitions for outstanding performance.