Elise Crigar: Senior Director Social Media Strategy @ Octagon in United States, CA

Developed and lead global content strategy, programming, execution, and reporting across all WSL social platforms: Instagram, Facebook, Twitter, YouTube, and TikTok, reaching a collective audience of 16M. Specializing in LIVE event social coverage, brand, and partner initiatives such as Apple TV’s “Make or Break” and ABC’s “The Ultimate Surfer” series featuring the world’s best surfers. Daily management and staffing of the WSL social team, featuring social media manager, coordinators, interns, and contractors. Setting and tracking yearly goals and KPIs, followed by team development initiatives such as meals, hiking, and surfing. Lead LIVE global event social content strategy and coverage. Proficiency in operating and managing LIVE streams using platforms such as WSC, Greenfly, Slate, Facebook Live, YouTube Live, and TikTok Live. Experienced in global travel and staffing for on-site event coverage, strategizing time zones and regional requirements. Executed specific content strategy per social platform: Instagram, Stories, Reels, Twitter, TikTok, TikTok Live, Facebook Live, YouTube Live. Examples include Instagram event videos and graphics created in real-time, TikTok athlete creator program, Twitter league news and live event stats, and Facebook, YouTube, and TikTok live stream tune-in strategy and management. Key efforts 2021 Olympic Games Coverage Developed a creative coverage plan within Olympic guidelines for surfing’s debut in the 2021 Olympic Games. Featuring asset creation and athlete reshares featuring over 50 pieces of content, 7+ million impressions, and 3k comments on Instagram alone. 2022 International Women’s Day Activation Created and executed social strategy for WSL’s IWD 2022 activation reaching over 7.5M video views, a positive sentiment ratio of overall comments of 91%, and athlete interactions from Billie Jean King, Naomi Osaka, and Michelle Kwan. Received World Surf League Above & Beyond Award.

Collaborated to create a monthly publication, focused on the progression of North Florida. Photographed covers and produced interior content for VOID, achieving a reach of 30,000 viewers per month. Scouted athletes, influencers, and talent to perform in photoshoots. Organized additional parties such as expenses, styling, location permissions, transportation, and props. Directed and captured high volumes of daily studio and on-location photography featuring product, food, people and locations utilizing natural lighting, and strobes. Performed full image process from shooting, importing, retouching, packaging and delivering multiple image projects on deadlines. Developed high attention to detail and industry tools: Adobe Creative Suite, Lightroom, Photoshop etc. Photographed content to support events and promotions hosting upwards of 3,000 people.

Photographed monthly content for over 10 clients, in studio and on-location. Featuring product, food, people and locations utilizing natural lighting, and strobes. Managed clients social platforms such as content concepts, calendar, production, image selection, copywriting, scheduling and posting. Collaborated with a multitude of networks across all social platforms providing growth to accounts. Developed analytical skills by tracking performance and delivering data reports.

Partnered with Cindy Whitehead, sports industry professional, to achieve overall vision for It’s Not About Pretty book. Worked with client to create art direction and brand identity to establish publication across multiple demographics. Lead projects schedule, meeting deadlines needs, share assets and workflow with the client. Designed the cover logo, book jacket, 144 pages and 4 variations of posters. Conceptualized, planned, promoted and directed It’s Not About Pretty Girls Skate Event at Kona Skatepark to raise awareness of female skateboarding. Scheduled PR and personally spoke on live news, radio and podcast to promote event. Booked and aligned athlete instructors, bands, stage equipment, live muralists, event sponsors, and food for event. Broke record of most girls ever to attend the legendary Kona Skatepark.

Managed studio equipment including cameras, lights, backgrounds, photo editing software, and printers. Directed and photographed a high volume of customers daily, arranging group and individual poses, adjusting photo edits, and delivering image packages. Skilled in scheduling and appointment booking, featuring online scheduling and walk-ins.