Elizabeth Quach: Social Media Marketing Manager in San Diego, CA
Elizabeth Quach
Social Media Marketing Manager
San Diego | United States
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Summary
Activity
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Work experience
IDK Distributions
Social Media Marketing Manager | 01/2017 - Current
IDK (www.idk.com) is creative marketing agency for the beauty, lifestyle and education industries. (www.dermaclara.com, www.manscaped.com, www.kranse.com)
Created organic marketing program and strategy for various brands, no organic marketing existed for the brands prior to my arrival
Responsible for creating social media content for all social platforms
Oversees social communities and brand reputation
Responsible for being a liaison between the various brands and consumers
Responsible for Influencer outreach program and Influencer content management
Contributor and creator of content for social media ads
Raised brand awareness and sales through social media content and ads
Responsible for all digital asset management and Influencer/Ambassador databases
Applied strong understanding of industries and social media to create engaging campaigns to convert customers.
Content creator and writer for brand blogs
Responsible for enforcing content calendar and social media campaigns and con
Moonbasa USA
Social Media Specialist | 02/2016 - 02/2017
Moonbasa is China’s leading fashion B2C e-commerce platform providing US fashion brands access to sell their products directly to Chinese consumers. (www.moonbasausa.com; us.moonbasa.com, moonbasa.com)
Responsible for creating engaging email and blog content to educate current and potential clients on conducting business in China, industry trends, and consumer trends Using digital design to create campaign materials for emails, trade shows, and promotions
Strong understanding of b2b inbound marketing strategies to promote US to China sales platform
Strong understanding of marketing strategies using Instagram, LinkedIn, Facebook, Pinterest, Tumbler, Periscope, Snapchat
Strategy development for social media growth and engagement Management of news blog on corporate website
Database development of potential clients, current clients, and industry influencers using Podio
Experience running campaigns through Hubspot and Mailchimp
Assist Managing Director to create campaigns for business gro
Beauty Bakerie Cosmetics Brand
Marketing Coordinator | 02/2016 - 03/2016
A small independent cosmetics brand who sell a variety of cosmetics products worldwide online.
Beauty Bakerie Cosmetics Brand is a small independent cosmetics brand selling a variety of cosmetics products worldwide online.
Created original engaging content for the blog, website, and social media
Collaborated with influencers to create content for social media platforms
Drove sales through content/advertisement creation for email blasts and social media platforms using the Adobe Creative Suite
Managed marketing strategies based on budget and ROI.
Responsible for creating social media content and managing social media accounts (Facebook, Instagram, Twitter, Pinterest)
Develop strategies for social media growth and increase brand awareness
Work closely with the Chief Marketing Officer to create campaigns and marketing strategies for business growth and customer engagement
Conduct research on leads and tailored targeted marketing strategies toward them
Strong understanding of running cam
Hirlan, Inc.
Human Factors Researcher/Marketing Coordinator | 10/2014 - 02/2016
Responsible for creating social media content and managing social media accounts (LinkedIn, Facebook)
Develop printed promotional materials for conferences and potential clients using Photoshop, Illustrator, and InDesign.
Conduct marketing research on various medical device manufacturers and consumer trends
Conduct usability research on medical devices and packaging for various manufacturers.
Conduct quantitative and qualitative data analysis of participants' interactions with the devices
Developed strong technical writing skills through using quantitative and qualitative data to write final reports for clients
Experience with meeting strict deadlines set by clients
Developed strong communications skills through collaboration with outside contracts to get projects completed, as well as, communicating with clients to meet clients' needs
Strong understanding of consumer needs and attitude towards products through human factors research.
Education history
University of California
B.A. | 2011 - 2013
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