Elizabeth Samolis: in Baltimore

Effectively execute daily retail operations, sales and exceptional customer service for wine shop in order to build and maintain both customer relationships and business partnerships. - Direct a sales staff of 4-10 associates. - Cultivate and maintain client relationships for new and existing high-end customers spending over $500, including intake and fulfillment of rare and allocated whiskey. - Project Director of database conversion and implementation including the migration of 20-years of sales and client data to streamline CRM and inventory management. - Lead instructor for Binology Series Wine Classes: Level 1 (Basics of Wine Tasting), Level 2 (Basics of Italian Wine, Basics of Spanish Wine), Level 3 (Italian Whites, Chardonnay and Gin) resulting in increased sales in those categories. - Lead instructor for Girls on Grapes Wine Club resulting in increased monthly sales in featured categories. - Efficiently manage and execute graphic design and event coordination. - Develop and integrate a communications/marketing strategy aimed at increasing brand awareness.

- Design and maintain up to 12 company websites, including 2 e-commerce platforms. Suggest and implement new features and services as needed. - Initially developed and implemented pilot online wine club through Shopify for Bin 604 Wine + Spirits and Bin 201 Wine + Spirits. Transitioned both wine shops to offer a full-service online store with pick up and local delivery options. - Upgraded Bin 604 + Bin 201 Online stores to a fully integrated POS and E-commerce system via Lightspeed. - Develop internal graphic design materials for Bin 604 Wine + Spirits and Bin 201 Wine + Spirits. - Transitioned to an e-mail service that integrates with the POS for Bin 604 Wine + Spirits and Bin 201 Wine + Spirits, resulting in a 200% increase in open rates. - Programmer for E-commerce annual Cellar Raid Sale for Bin 604 Wine + Spirits and Bin 201 Wine + Spirits; resulting in first day sales of $100K+.

- Streamline internal procedures for product intake, ordering and account receivables to reduce loss of revenue due to overbuying, expired product and overdue wholesale accounts. - Effectively managed external communications to increase brand awareness to new and existing clients. - Project Director of database conversion and implementation including the migration of 10-years of sales and client data to streamline CRM and inventory management. - Internal graphic design and event coordinator/manager. - Support for daily operations, as needed.

Effectively managed external communications to increase brand awareness to existing clientele and new business partnerships.

Led successful execution of all communications and marketing programs in accordance with brand standards. - Created internal graphic design materials and custom event materials to communicate a cohesive brand story. - Project Manager and contributor to the complete re-design and overhaul of company website to increase brand awareness, support business partnerships, and increase sales/event revenue. - Implemented new online ordering platform and website to increase sales revenue for the Corporate To- Go division. - Maintained yearly advertising and marketing budget that aligned with sales goals and revenue.

Designed and created customized event web pages to promote and increase ticket sales for upcoming music, comedy and sport events.

Provided exceptional customer service in the assistance of wine purchases; advanced understanding of viticulture.