Elliot Cook: in Yorba Linda, CA
Elliot Cook
Yorba Linda | United States
Skills
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Summary
Activity
Projects
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Work experience
Cognoa Inc.
Social Engagement and Community Manager | 12/2014 - 02/2015
* Engage blogging community and reviews to leverage influencers of target demographic
* Establish on-site blog with in-house and guest bloggers to create brand and product content
* Develop initial social media plan and presence for startup brand
* Build social media calendar, posts, advertising and promotions across social media platforms and blogs
* Built Twitter, Facebook, Pinterest and Instagram pages, followers up over 50% since takeover
* Monitor and analyze Twitter, Facebook and Google analytics to ensure meeting benchmarks
LakersNation.com
Draft Manager/ Social Media Manager | 01/2014 - 12/2014
* Develop online marketing campaign to create brand awareness and traffic to social media pages
* Track and manage analytics to meet weekly, quarterly goals
* Manage content calendar and post all content to build social community
* Achieve strong, visible social media presence and develop concepts with viral potential
* Make sure content is trending due to tags and key SEO words
* Continuously monitor online public relations and raised Twitter, Facebook, Youtube, etc. followers by 22%
* Identify and tap into new channels to optimize ROI and fuel revenue growth
* Report all players entering the NBA draft by defining their cohesion with the Lakers
* Place stories in and on ESPN, Sports Illustrated, Bleacher Report and other key sports outlets
Orange County Register
Staff Writer/ Social Media Manager | 07/2011 - 01/2014
* Provide OC Register/ Varsity online presence via social media platforms
* Produce new content for all social media pages daily
* Create brand recognition, oversee 20+ twitter accounts
* Track analytics to meet goals via Hootsuite
* Ensure stories receive national coverage
* Cover high school and college games tri-weekly
* Junior College Football beat writer 2012-13 seasons
* Contribute cover stories including best boys and girls high school basketball teams, Mater Dei
* Update twitter to include breaking news
Education history
Brea Olinda High School
High School | 2002 - 2006
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