Elliot Cook: in Yorba Linda, CA

* Engage blogging community and reviews to leverage influencers of target demographic * Establish on-site blog with in-house and guest bloggers to create brand and product content * Develop initial social media plan and presence for startup brand * Build social media calendar, posts, advertising and promotions across social media platforms and blogs * Built Twitter, Facebook, Pinterest and Instagram pages, followers up over 50% since takeover * Monitor and analyze Twitter, Facebook and Google analytics to ensure meeting benchmarks

* Develop online marketing campaign to create brand awareness and traffic to social media pages * Track and manage analytics to meet weekly, quarterly goals * Manage content calendar and post all content to build social community * Achieve strong, visible social media presence and develop concepts with viral potential * Make sure content is trending due to tags and key SEO words * Continuously monitor online public relations and raised Twitter, Facebook, Youtube, etc. followers by 22% * Identify and tap into new channels to optimize ROI and fuel revenue growth * Report all players entering the NBA draft by defining their cohesion with the Lakers * Place stories in and on ESPN, Sports Illustrated, Bleacher Report and other key sports outlets

* Provide OC Register/ Varsity online presence via social media platforms * Produce new content for all social media pages daily * Create brand recognition, oversee 20+ twitter accounts * Track analytics to meet goals via Hootsuite * Ensure stories receive national coverage * Cover high school and college games tri-weekly * Junior College Football beat writer 2012-13 seasons * Contribute cover stories including best boys and girls high school basketball teams, Mater Dei * Update twitter to include breaking news