Eloïse Chatelard: Sport & Marketing in Carlsbad, California

Digital marketing: web site, SEO, SEA, Automation Communication: Social media, Newsletters, , report and analysis of actions Creation: graphic design, management of content capture (photos and videos), website Events: event management from its creation to its application, management of partnerships (championships and meetings), creation and management of commercial operations

Bakery Management: participate in the definition of sales techniques & promotions and ensure their application. Assure the permanent animation of the store (in accordance with the city dynamic and creation of events). Analyze the sales indicators and the general atmosphere of the store and take measures for improvement Supply management: Forecasting of the in-house made items, selection and ordering of products in accordance with the company catalog and the season Management of the team: Lead and energize the team. Recruitment of team members. Actively participate in the development of the skills of the team members

Digital marketing: Elaboration and application of the digital strategy with the objective of generating traffic on the website. Report and analysis of the actions taken: SEO, SEA, Automation Communication: Creation and application of the communication plan (press, social media, blog, newsletter), graphic design, management of content capture (photos and videos), report and analysis of actions Trade marketing: development of the specific program to support the launch of the brand and the new collections in retails and organizations, creation of marketing tools (catalog, brochure...) Events: management of partnerships (championships and meetings), creation and management of commercial operations

Trade marketing: Development, coordination and follow-up of promotional actions in line with marketing stories and sales objectives. Negotiation, creation and follow-up of trade marketing and communication activities in retails and resorts Communication: Implementation of the media plan and communication relays Events : Organization of BtoB and BtoC events. Follow-up of the good progress Research: Carrying out field studies: digitalization of points of sale, customer experience at sports retailers