Emily Bates: Content Marketing Specialist in Los Angeles, CA

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver brand awareness, sales, and customer retention. • Create marketing tool kit assets for account executives to support product launch initiatives and develop brand awareness: social media copy, social media images, digital ads, cover images, print ad assets, email header images, email copy, print order instructions • Manage design agency and contract graphic designers to create documents and coordinate edits between product managers, product marketers, quality, and regulatory teams • Write and publish all marketing content through our channels • Develop and maintain annual content calendar • Copy edit documents and review for trademarks and correct branding elements Implement new brand guidelines to update content and maintain brand integrity throughout all materials • Develop social media calendar month over month • Serve as point of contact for content creation initiatives for product marketers, managers, and account executives • Develop social media best practices playbook for account executives • Basic SEO understanding, content categorization structure, content development, distribution and measurement. • Development of editorial standard so content is consistent within our brand voice, style, and tone. • Work with team to build out content strategy by channel • Write and publish all marketing content through our channels • Look for opportunities to add new marketing channels to Nihon Kohden. • Work with manager to continue to develop brand voice • Develop editorial and organization workflow calendars • Work with digital marketing specialist to optimize content for SEO and google analytics • Manage creative resources including designers, writers, and other agencies • Conduct research to enhance content and identify trends • Work with the Communication Coordinator to assist in writing press releases, new product releases, promotions, and talking points.

Develop and curate content for global B2B and B2C social media channels: Facebook, Instagram, Twitter, YouTube • Collaborate and work closely with regional headquarters in the UK and Australia to coordinate social content schedules, strategy and 24-hour monitoring of inboxes and mentions via social channels. • Create social medial communication plans to support critical marketing initiatives throughout the year to drive engagement around acquisition, continuing education, and professional member development. • Manage team of writers for the B2B and B2C blogs to create content that supports global campaigns and KPIs and coordinate global copy translations in up to 14 languages. • Coordinate and track global influencer collaborations including accommodations, travel, contracts, expenses, social deliverables, tracking of social media performance, processing invoices, and working directly with PADI dive centers to book courses. • Support global brand partnerships through social awareness and blog content: GoPro, Divers Alert Network, Mission Blue, Lonely Whale. • Lead on social media influencer event in 2019 from ideation and planning to execution to drive local awareness to dive training in southern California by hosting 15 influencers (travel, food, outdoor, yoga, and photography industries) at PADI HQ for a discover scuba training experience in the pool, food, music cocktails, and networking. • Provide monthly and quarterly social media reporting for global executive team and management. • Liaison with team of Ambassadors to create social and blog content that supports global brand initiatives throughout the year and cross promote voices of influential brand advocates in the travel, conservation, and action sports industry. • Work closely with integrated marketing, design, and brand teams to coordinate asset creation to meet campaign launch deadlines.

-Strategize, develop, and publish content for multiple clients on Twitter, Facebook, Instagram, and YouTube. -Help translate marketing objectives into a content plan for various clients. -Respond to comments on Facebook, Twitter, Instagram, YouTube, and LinkedIn on behalf of clients. -Research content ideas and identify relevant social influencers and brand advocates. -Assist client team in maintaining timelines and deadlines. -Assist team members with brainstorming and strategy meetings. -Stimulate online conversations and interact with customers to create awareness and user engagement. -Create high-quality messaging that engages fans on social media channels. -Work under tight deadlines within a fast-paced and flexible environment. -Assess the effectiveness of multiple social media efforts via analyzing and presenting meaningful measurements. -Produce monthly social media reports in PowerPoint detailing key insights, popular content topics, and monitoring res

-Strategize, develop, and publish content for multiple clients on Twitter, Facebook, Instagram, and YouTube. -Help translate marketing objectives into a content plan for various clients. -Respond to comments on Facebook, Twitter, Instagram, YouTube, and LinkedIn on behalf of clients. -Research content ideas and identify relevant social influencers and brand advocates. -Assist client team in maintaining timelines and deadlines. -Assist team members with brainstorming and strategy meetings. -Stimulate online conversations and interact with customers to create awareness and user engagement. -Create high-quality messaging that engages fans on social media channels. -Work under tight deadlines within a fast-paced and flexible environment. -Assess the effectiveness of multiple social media efforts via analyzing and presenting meaningful measurements. -Produce monthly social media reports in PowerPoint detailing key insights, popular content topics, and monitoring res