Eric Gulino: Group Director: Strategy, Platform, Branding in San Clemente, CA
Summary
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Mirum
Group Director: Strategy, Platform, Branding | 01/2017 - Current
Key Brands: Mazda Corporate, Mazda North America, San Manuel Casinos, Solar Turbines
Oversee and lead agency strategy, production and development teams to successfully plan, pitch and execute complex digital programs, such as site re-platforming, personalization and automation initiatives. Primary lead on MazdaUSA
MazdaUSA.com, SanManuel.com and various other assets. Manage $18M+ budget and team of 25+ in partnership the executive producer.
PIA Agency /// CreativeDrive
Director, Client Services | 05/2016 - 01/2017
Key Brands: HP Inc, Hewlett-Packard Enterprise, Blizzard Entertainment
Responsible for client strategy and partnership planning. Responsible for all account service operations including strategy and project management. Oversaw all final deliverables (TV commercials, explainer videos, product videos, brand and corporate communication videos, etc). Directly supervise a senior team of 6 and indirectly oversaw a team of 13.
Strikepoint Media
Director, Digital Client Services | 10/2014 - 05/2016
Key Brands: Advantage Gold, Riskalyze, Trading Advantage
Developed key agency operating protocols including creative development, client service and strategy. Responsible for key client marketing strategy including brand positioning and development, media planning optimization (SEM, PPC, Display, Email Marketing, Affiliate etc) and e-commerce front-end and back-end funnels (lead magnets, conversion landing pages, CRM planning and management, etc).
VeracityColab
Director of Account Services | 01/2014 - 10/2014
Key Brands: Google, Adobe, Lenovo, Epson, LegalZoom, TurboTax, Cleveland Golf
Developed, hired and managed the Account Services team. Developed agency production and client services processes. Acted as lead strategist on new and existing client creative pitches.
Skiver Advertising
Account Director, Integrated | 06/2011 - 01/2014
Key Brands: Mercedes-Benz, Hooters, Targus, One Hope Wine
Lead account strategist on marketing and advertising programs (inclusive of digital media / digital marketing, SEM, PPC, Display, Social Campaigns, Video, Digital Sales Funnels, Lead Generation, Radio, Direct Mail, Outdoor, etc).
Boston Medical Group
National Advertising Manager | 02/2010 - 06/2011
Defined the advertising strategy for the Boston Medical Group network (clinics and physicians) in the U.S. while ensuring legal and HIPPA compliance. Developed and optimized digital conversion funnels and analyzed media performance. Managed and directed key resources including internal staff and outside agencies. Oversaw $8M annual budget.
HEILBrice
Account Manager, Retail Marketing | 01/2009 - 01/2010
Key Brands: Los Angeles Clippers, Ketel One Vodka, Pick Up Stix
Coordinated and trafficked assets including print, TV, websites, radio, and blogs. Managed interactive and television projects. Developed interactive strategies for agency clients.
Cox Communications
Production Specialist | 01/2005 - 01/2009
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