Log InSign Up

Erika Hano: Vice President Product Development and Marketing, Delta Apparel Inc in Winston-Salem, NC

Erika Hano

Vice President Product Development and Marketing, Delta Apparel Inc
Winston-Salem | United States
Skills

No information

Interests

No information

Industries

No information

HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary

No information

Activity
Projects

No information

Work experience
Image Delta Apparel Inc.

Delta Apparel Inc.

Vice President Product Development & Marketing | 04/2024 - Current

Delta Apparel, Soffe Athletic Apparel and licensed apparel ($300M) own the end-to-end management, product strategy, B2B and B2C ecommerce sites and marketing initiatives.
Image Hanes Brand Inc

Hanes Brand Inc

Director of Merchandising Champion Men's DTC | 07/2022 - 04/2023

• Key leader in delivering the Hanes Full Potential plan growing DTC 20% of total Champion sales • Responsible for defining the seasonal merchandising and pricing assortments across DTC channels • Expert knowledge of athletic apparel market and ability to translate key marketplace trends to create comprehensive product lines by season • Direct assortment buys for Men's; apparel, underwear, socks, slides, sneakers, bags • Create Segmented assortments by DTC channel, focusing on defining seasonal big ideas and partnering with the site and store teams to optimize the sell throughs • Collaborate with cross functional teams to plan and execute the growth strategies • Consumer insight led development while placing the DTC consumer at the forefront of every decision. • Responsible for delivering product financial goals and inventory plans • Determine pricing, promotions and markdowns • Manage the product lifecycle through roadmap and assortment planning tools • Manage performance of the seasonal collections, identify trends and coordinate with the store regionals on consumer feedback • Report to SVP, lead and mentor team
Image Hanes Brand Inc

Hanes Brand Inc

Director/GM | 06/2021 - 06/2022

• Led team responsible for driving growth by implementing our "Winning with Women" Champion strategy $300m • Managed and led the implementation of women's Growth teams, a new multi-disciplinary model to propel sales & profit • Own the P&L for the business • Developed and led the implementation of Champion Activewear overall product vision and strategy • Collaborated with Design to develop a consumer centric product line • Determined seasonal assortment priorities including line architecture and innovation pipeline opportunities • Determined assortment for each channel and account • Responsible for delivering product financial goals & setting pricing structure through consumer led assortment plans • Build wholesale brand franchises that have long life, high margin complimented with fashion capsules to drive energy • Worked closely with sales team and retail partners • Recommended annual marketing plans that align with product big ideas • Develop and manage inventory plans that support life cycle management • Report to SVP, lead team of 11 Product Managers
Image Hanes Brand Inc

Hanes Brand Inc

Director of Merchandising, Champion Activewear | 10/2015 - 05/2021

• Responsible for Champion Men's & Women's North America Apparel $600m • Managed over 5k cc's annually in categories that include lifestyle, sport, sports bras & seamless apparel for wholesale channel and Champion DTC • Develop and lead the implementation of Champion Activewear overall product vision and strategy • Responsible for delivering product financial goals & setting pricing structure through consumer led assortment plans • Build wholesale brand franchises that have long life, high margin complimented with fashion capsules to drive energy • Responsible for product range architecture including segmentation, life cycle management & driving corporate sustainability goals • Develop product to support Collabs and exclusive needs for our own DTC and key retail partners • Work closely with Design, Marketing and Consumer Insights team to implement innovation, development based upon consumer needs and product story telling • Collaborate with sales team and accounts in order to drive seasonal product strategies in order to maximize bookings • Drive efficient decision making by working across multiple internal functional groups • International travel to work directly with factories/mills on costing and product details in HK, Korea, Taiwan & market shopping in Europe, Asia • Reported to VP/GM, lead team of 6 Merchandisers
Image Hanes Brand Inc

Hanes Brand Inc

Senior Merchandise Manager, Champion Activewear | 06/2012 - 09/2015

• Responsible for Champion Men's, Lifestyle, Boy's and Duofold product lines • Responsible for development of the business plans to meet business objectives and operating profit plan while responsible for overall style count • Directed the development of the product line that aligns with the Big Ideas of the season in conjunction with Design, PD and Marketing to ensure product profitability • Present and sell product lines on key account calls and provide Merchandising direction to create product assortments using sales information tailored to specific Accounts • Collaborated with Marketing on bi-annual catalog, styling, product presentation and participation in photo shoot • Reported to Director/GM of Champion
Image Hanes Brand Inc

Hanes Brand Inc

Senior Merchandise Manager | 08/2004 - 06/2012

Responsible for management and execution of product assortment for Hanes women's; fleece, tees and tanks worth $80M and Champion growth initiative at Macy's for women's, men's and boy's • Extensive experience developing strategic product assortments for Hanes Men's, Girls, Boys and Infant/Toddler • Develop product assortment, rack flow plans and work with Buyers on product category needs • Focus on product development (fabric/print/pattern/styling) and the customer in order to provide vision and drive design, as well as conduct market analysis to identify emerging trend and opportunities.
Image Sara Lee Direct, Inner Self Specialty Retailing

Sara Lee Direct, Inner Self Specialty Retailing

Senior Merchandise Manager | 05/2001 - 08/2004

• Launched and managed newly created women's specialty store in malls; opened 11 stores in 2 years • Managed sleepwear/loungewear/panties/accessory categories which compromised 50% of stores' sales mix • Collaborated with large vendor base on design of all private label sleepwear/loungewear/accessories • Maintained and met all financial targets including sales/markdowns/turns/gross margins • Traveled Domestically and Internationally to develop product, as well as to identify emerging trends
Image Sara Lee Direct, Inner Self Specialty Retailing

Sara Lee Direct, Inner Self Specialty Retailing

Merchandise Manager | 01/2000 - 05/2001

Image Sara Lee Direct, Inner Self Specialty Retailing

Sara Lee Direct, Inner Self Specialty Retailing

Consultant | 02/1999 - 12/1999

• Developed private label Bath/Body and Home Fragrance program for Leggs Hanes Bali Playtex stores • Sourced and collaborated on the design of exclusive, private label seasonal accessories in the U.S. and the Orient • Managed direct import program for novelty tabletop accessories for the stores • Traveled Domestically and Internationally to gift shows and factories • Recommended product pricing structure while working with vendors to ensure overall margin and costing
Image ABC Fabrics of Tampa, Inc

ABC Fabrics of Tampa, Inc

Seasonal Buyer | 07/1997 - 01/1999

Image ABC Fabrics of Tampa, Inc

ABC Fabrics of Tampa, Inc

Assistant Buyer | 08/1996 - 06/1997

Image ABC Fabrics of Tampa, Inc

ABC Fabrics of Tampa, Inc

Merchandising Assistant | 03/1996 - 07/1996

• Managed seasonal, tabletop accessories, floral and candles for 300 door fabric and craft retail chain • Responsible for assorting and writing buys each season • Advised on all marketing and advertising initiatives to promote sales. • Domestic and International travel to shows and factories • Worked with factories on costing and product design • Reported to the VP of Merchandising
Education history
Image Wake Forest University

Wake Forest University

BA

Connections
Companies (0)

No information

1501 Lincoln Blvd.#1014 Venice, CA. 90291