Erin Carson: in Denver, CO

Pitch, market and execute brand activations under the IMG Fashion Events umbrella including, NYFW, MADE and off-season special projects in key markets of growth such as, Sydney, Abu Dhabi, Shanghai, London and Tokyo ? Re-launched and oversaw the first built-if-bought MADE event in 2.5 years, generating over $1.5M ? Increased the @MADE social media footprint by 50% year-over-year through a dedicated content strategy ? Produced a series of (10) sponsored international runway shows on the NYFW footprint, bringing top China-based designers to the U.S. market and increasing revenue by over $3M ? Curate and manage high-profile brand collaborations and designer partnerships such as, Lexus x John Elliott, SAP x Rag & Bone, Mastercard x Rodarte, Alibaba's Tmall, Erdem, Badgley Mischka, Fred Segal and more ? Develop new programming via a series of "The Talks" panel discussions surrounding timely fashion topics like sustainability and technology at NYFW Sept 2018, Feb 2019, Sept 2019 + Feb 2020

Collaborated with branded content and sales teams to create innovative and strategic marketing campaigns across the fashion, beauty and lifestyle verticals during the RFP process and proactively for client-specific needs ? Developed and managed all high-level proposals ranging from $1MM - $3MM, including H&M, Target, P&G, Diageo, Bacardi, and J.M. Smucker ? Successfully broke new non-endemic business including Dewar's, Babies R Us, GE Appliances, JP Morgan Chase, The North Face, Starbucks/Teavana ? Acted as the cross-departmental liaison between brand strategy, branded content, public relations, editorial and sales teams to amplify Bustle's reputation as a thought-leader in the female millennial marketplace ? Produced and executed quarterly national sales meetings, including venue selection, logistics and presented materials

Curated and managed cross-platform campaigns for the Lifestyle category, including liquor, CPG, personal care, home, food, tech and entertainment ? Successfully ideated and broke one of the first CPG custom content campaigns packaged together with Glamour and SELF for Starkist Tuna, collaborating with creative services on advertorial concepts, program collateral and high-impact assets ? Executed and managed large-scale sponsor activations including Glamour's Women of the Year and Miami Swim Week, along with retail activations at Bloomingdales, Macy's, Bergdorf Goodman and Dillard's

? Effectively helped to break, grow and maintain high-level, national prestige and mass beauty accounts, managing the pre and post-sale process across print, digital, social, mobile and experiential platforms ? Executed and managed sponsor events nationwide, including ELLE's Women in Television, Wella Professionals 8-part salon series, Clarins and FEED luncheon hosted by Lauren Bush Lauren, Crest Whitestrips Oscar viewing party, and more

Developed and implemented integrated marketing programs for national advertisers across print, digital, social and experiential platforms ? Expanded upon event production and management skills by executing large-scale sponsored events for 300-2,000 guests, including the 2014 Super Bowl party on the Intrepid in NYC, Comic Con in San Diego, the Kentucky Derby and Playboy's official 60th Anniversary Party ? Executed Playboy's first and most extensive male grooming custom content campaigns for Brylcreem, including (2) photo and video shoots ? Managed programs in post-sale including compelling wrap decks, timelines and budgets

Worked in conjunction with the Southeast sales staff of Bon Appétit, Vanity Fair & Rolling Stone to build effective marketing programs for both national and regional accounts, helping to break 21+ new regional accounts ? Created internal and external marketing tools including research decks, sell sheets, RFP's and added-value proposals ? Designed and deployed bi-weekly e-blasts and event invitations to pertinent clients

Developed and implemented advertising campaigns via print, radio, TV, and special projects for the AutoNation Central Region, encompassing 24 individual store locations ? Organized and activated the day-to-day process to utilize various media outlets and focus on increasing next-day sales and gaining market share ? Wrote advertising copy for individual AutoNation regional websites, radio spots, and TV scripts that were used in production ? Monitored and evaluated advertising budgets and ROI to generate creative briefs and POV's with recommended next steps

Supported the Publisher and Advertising Director by fulfilling marketing requests as needed. Tasks included maintaining weekly estimates/projections, producing and updating media kits, compiling weekly share of market reports, competitive tracking and preliminary positioning grids