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Esteban Chavez: Creative Director, Chief Strategist in Montery Park, CA

Esteban Chavez

Creative Director, Chief Strategist
Montery Park | United States
Skills

No information

Interests
Musician
Synthesizers
Vintage keyboards
Industries
Bike
Creative Agencies
Fashion
Lifestyle
Music
Outdoor
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image Headhigh Creative

Headhigh Creative

Creative Director, Chief Strategist | 05/2004 - Current

Headhigh Creative is a design and branding consultancy that I own & operate. We help define brand, bring vision to life, and employ a wide variety of design, communication and marketing strategies for companies ranging in size from startup to multi-million dollar corporations. www.headhighcreative.com Notable Clients: • S&M Bikes • Visionaire Lighting • Pangea Link IoT • Rainbow Guitars • Wheelbuilder.com • Anchor Blue • GigaOm
Image Wheelbuilder.com

Wheelbuilder.com

Director of Sales & Marketing | 05/2011 - 08/2016

Wheelbuilder.com is the global leader in custom bicycle wheels. I was responsible for driving revenue growth, optimizing business efficiency, and increasing brand recognition through the design of sales, marketing and operational solutions. I was in charge of successfully crafting and executing a myriad of projects that work cohesively across marketing, operations, business development, eCommerce, and design. Responsibilities: Overall marketing strategy including: • Digital media campaigns & online advertising (SEM) • Social media marketing • eMail marketing • SEO strategy & content marketing • Print advertising • Developing and leveraging athlete, team, and coaching partner & sponsorship opportunities • Creative direction for design & branding initiatives • Direct to consumer eCommerce sales • Design, development and maintenance of website • Establishment & analysis of product pricing & merchandising • Development and design of business rules and creation of tools that allow for collaboration & management in areas such as: ••• Inventory control ••• Purchasing ••• Production • Sourcing, testing and development of new eCommerce platforms • Sourcing and management of website development partners • Sourcing and management of creative agencies and partners • Responsible for overseeing the entire customer experience
Image Riders One

Riders One

Founder | 01/2009 - 01/2012

Riders One was a competitive pro/am cycling team that supported and promoted sustainability, and environmentally responsible design systems.
Image Skechers

Skechers

Art Director | 01/2001 - 01/2005

As Art Director at Skechers I was responsible for developing and guiding the design of print, on-line, and experiential marketing efforts for Skechers and all of its sub brands. Highlights: • Developed the brand identity for Skechers WORK ••• Developed a print-on-demand sales collateral system that was instrumental to the success of the Skechers WORK brand ••• Supported by the sales collateral system, the WORK brand grew from $0 to $10 million in two years • Designed and produced Skechers Annual Reports from 2000 - 2004 • Produced & Art Directed lifestyle and product photo shoots for use in: ••• National and International advertising campaigns, catalogs, retail displays, eCommerce • Produced the annual Skechers Global Sales Conference ••• An annual gathering of over 2000 world wide Skechers employees that featured a variety of multimedia presentations including musical performances, fashion shows, video and corporate presentations.
Image The Ayzenberg Group

The Ayzenberg Group

Interactive Art Director | 01/1999 - 01/2001

Played a pivotal roll as designer, art director and leader in the successful production of interactive projects for Ayzenberg’s list of clients including, Sony, EA, Midway Games, Microsoft, and numerous .com startups. Recruited, refined and led a team of interactive designers that gave Ayzenberg the ammunition it needed to be a top tier interactive agency.
Image MM Magazine

MM Magazine

Production Director & Art Director | 01/1996 - 01/1999

MM Magazine was a Canadian alternative entertainment magazine that featured and promoted the music, art, and the food scene of Vancouver, Canada. The advertising, and features that we curated were progressive and unique which allowed us to gain access to artists such as Garbge, Henry Rollins, Radiohead, and Elliot Smith. As Production Director, I was responsible for managing the scheduling and printing of the magazine. This included large format press checks, quality control, and vendor management. As Art Director, I was responsible for the magazine layout design, advertorial design, website design & development, and the management and production of all photo shoots.
Education history
Image California Polytechnic State University San Luis Obispo

California Polytechnic State University San Luis Obispo

BS | 1990 - 1996

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1501 Lincoln Blvd.#1014 Venice, CA. 90291