Estee Kurtzman: Visual Merchandising Professional in Asbury Park, New Jersey

• Supported early-stage brand growth through outreach to boutiques and sustainability-focused retailers • Represent brand at pop-ups and vendor events, driving direct-to-consumer sales through product education and engagement

• Partner with store leadership across major national accounts (BJ’s, Kohl’s, Target, Macy’s, JCPenney) to optimize product placement, traffic flow, and promotional execution • Execute brand visual standards through seasonal floor sets, displays, and promotional updates to drive visibility and sales • Serve as liaison between stores and internal teams, monitoring inventory performance, replenishment needs, and brand consistency

• Partnered with the CEO to develop and launch new products, managing end-to-end product development timelines across a five-person team and overseeing sourcing, inventory, and supply-chain issue resolution • Managed e-commerce operations on Shopify, including backend platform administration, order fulfillment, customer service, inventory management, product photography, and supply-chain coordination • Worked directly with the Events Director to design, assemble, and fulfill event supply kits, managing logistics and shipment for 65+ in-person and virtual events, including multiple large-scale fulfillments of 200+ individual kits

• Directed seasonal visual standards and execution across a fleet of 1,000+ stores, translating brand vision into executable floor sets • Partnered with the CEO to identify business opportunities and deliver visual merchandising solutions, supporting executive walkthroughs of seasonal floor sets and showrooms • Developed and executed visual creative display elements within the HQ mock store, producing seasonal floor set documentation and training using Adobe InDesign and Illustrator • Collaborated with VP of Visual, VP of Global Merchandising and vendors to develop seasonal highlight fixtures and tables • Spearheaded launch projects determining mapping scenarios based on square footage and fixture ownership and worked cross functionally to ascertain marketing and assortment needs • With team, created presentations to deliver the brand vision to the Board of Directors, quarterly

• Drove the business expansion of LRG brand through strong account relationships to communicate company’s vision • Optimized in-store execution by securing appropriate floor space, implementing monthly floor sets and product placement, and revitalizing underperforming doors through improved branding and relationship management • Evaluated store performance across 50 doors, analyzing sales data and customer profiles to optimize assortments and identify top-performing and underperforming products • Trained and mentored four Junior Merchandise Coordinators

• Executed product knowledge seminars detailing all four classifications within Lilly Pulitzer • Provided seasonal recommendations to buyers to help create the perfect buy • Analyzed business in weekly reports to maximize sales • Worked with selling specialists and sales associates to establish needs

• Represented three featured lines in the showroom • Opened new accounts by contacting individuals through phone calls and customized packages