Fas Lebbie: in New York city, NY

Delivered visionary leadership and strategic oversight to the creation and implementation of a scalable vision for the organization, a comprehensive and engaging brand identity, and short- and long-term plans for consumer base expansion. Evaluated client and stakeholder requirements to identify optimal design solutions that met all established objectives and exceeded quality expectations. Conducted comprehensive ideation and prototyping efforts to identify optimal solutions that maximized results. Key Achievements: ? Translated abstract concepts into visual solutions through interfaces, typography, illustration, and iconography. ? Secured $2M+ in funding for 15 start-ups by formalizing business strategy, generating pitch decks, and launching engaging and user-focused websites. ? Collaborated with global manufacturers to create and prototype sport and fashion products sold at trade shows. ? Instrumental in the successful marketing and expansion of growth for start-ups at Harvard Innovation Labs, Church & State, and Lassonde Entrepreneur Institute incubators by delivering frameworks, feature concepts, and MVPs. ? Developed new product lines for 50+ businesses.

Hired to integrate UX in a fast-growing fintech company and develop a design team. Drive user-focused and highly-effective design focused on advancing the desktop and mobile functionality of user interfaces for an audience of 22M+ consumers located in the US. Dynamically lead all aspects of design strategy and execution from initial concept through to delivery and launch. Promote cross-functional collaboration and partner closely with engineering and development teams to convert user-centric visual solutions into functioning prototypes. Evaluate metrics and perform qualitative testing to identify areas for improvement and devise smart solutions that elevate usability and product consistency across platforms. Oversee, mentor, and deliver routine performance evaluations for Junior Designers to establish a highly-invested mindset and a strong leadership profile. Key Achievements: ? Significantly optimized user experience while ensuring for complete financial data exchange security. ? Utilized 16K+ bank integrations to create and control design elements and resources for consumers and employees. ? Spearheaded cohesive digital experiences across all products through EllieMae, Experian, FICO, and Intuit through collaboration with external product managers, business analysts, and developers. ? Drastically reduced account onboarding time by 60%. ? Contributed to the successful launch of Experian Boost through successful experience design interfaces.

Expanded digital presence, user functionality, and consumer satisfaction by designing a new Western Digital website including the creation of experience architecture, user interface (UI), and interaction flow. Focused on implementing user-centric solutions throughout all aspects of the brand digital presence across mobile and desktop platforms. Conducted ideation, testing, and design evaluation to identify pain points in the user experience and develop highly-effective visual solutions. Consolidated subsidiary companies into the enterprise website in close cross-functional collaboration with 30+ developers and product teams. Key Achievements: ? Secured an increased mobile device market share with the successful execution on comprehensive mobile website design project. ? Expanded mobile site page visits by 100% (2.5M+ monthly). ? Generated 600+ conceptual diagrams, wireframes, visual mockups, and prototypes for G-Technology, and SanDisk. ? Created 150+ B2B portals that incorporated business requirements and solutions to consumer feedback.