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Fernando Freire: Marketing & Sports Manager | Campaign building, Contract Negotiation, Athlete Management in Los Angeles Metropolitan Area, CA

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Fernando Freire

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Marketing & Sports Manager | Campaign building, Contract Negotiation, Athlete Management
Los Angeles Metropolitan Area | US
Skills
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Advertising
  • Public Relations
View all
Interests
New technologies
Extreme sports & world news.
Industries
Creative Agencies
Fashion
Lifestyle
Music
Outdoor
Skate
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image DATA.image

DATA.image

Owner, Marketing Agency & Services | 01/2001 - Current

Boost brands and companies growth by: Branding & Marketing consulting Market positioning analysis Digital marketing & strategy, Data Analytics & SEO Managing key accounts Building Ads campaigns Project managing Overseer POs, invoicing & transactions Supervise importing & logistics Directing and editing audio-visual Music Producer (Brazilian Association of Musicians) Attracting clients such as: Mizuno, ESPN, Rip Curl, Nobox (Copa Airlines), Topin Group (Monster Valley)
Image Superheroes Management

Superheroes Management

Manager & Sports Agent | 10/2017 - 04/2024

Manage a roster of top athletes, Olympians, influencers & creators Create & nature relationships with top-tier companies Contract reviewing & negotiation Propose partnerships and collaborations Pursue and secure sponsorship & endorsements Support athletes with decision-making and career strategy Social media guidance Attend and represent in world-renowned events
Image Zumiez

Zumiez

Marketing Manager | 01/2015 - 01/2017

While working for the World's largest Action Sports retail, I planned and executed: Managed planning, partnerships and promotions, achieving both short and long-term goals Drove yearly advertising calendar Proposed, maintained, and reconciled budget Built and executed content strategy Expanded promotional opportunities into Europe & Australia Built sponsorship opportunities and involvement Managed world's largest skateboarding contest series Lead development and production of artwork, print, digital, direction and content Built and maintained database Collaborated on the development, planning and execution of all key marketing projects Proactively searched for new activation ideas, supporting long-term marketing objectives Travelled to key event locations building and strengthening relationships Managed support personnel ensuring representation of the company in the best possible way Drove Zumiez Skateboarding events over a multiyear growth plan Assisted as Marketing liaison to partner brands and athletes Results International expansion of marketing events Record amount of collected sponsorship Awards Best Team Project of the year, 2017
Image Vans, a VF Company

Vans, a VF Company

Marketing Manager | 01/2012 - 01/2014

Owned all Marketing initiatives for the fastest growing shoe company on earth, including: Annual Budget preparation and implementation Direction and adequacy of entire customer facing campaigns Created strategy for product placement & segmentation Built and maintained healthy & strong relations with key accounts Alignment with sales representatives Presenting and sharing results to support and guide all LATAM regions Dedicated support to Sales team & guidance to achieve KPI’s and sales goals Forecast product success and trends in the region Digital marketing, data analytics & SEO Digital advertising & strategy Supervision and control of Visual Merchandising Leading content & Social Media platforms Managed events (4-6 per year) Print ads, outdoor, promotions and activations Supervising Public Relations & Social Media Restructuring and support team of athletes Application of CRM & SRM Results Best Marketing Team, 2013 Best campaign execution, 2012 Results Exponential growth in sales Internationalization of brand owned events Extraordinary brand awareness increase within the region
Image SKYDIVE DELAND, INC.

SKYDIVE DELAND, INC.

Professional Skydiver & Authorized Dealer | 04/2010 - 04/2012

+3000 jumps, +200hrs in the wind tunnel Poster boy, ads, magazine stories, interviews & several media appearances USPA Coach & AFF Instructor, Category "D", highest achievable level Wind tunnel coach, IBA Coach Level IV, highest level possible For 2 consecutive months the busiest coach in Florida, USA Load Organizer in different Dropzones, residing Skydive Miami Sponsored Athlete by the top brands of the industry, including Performance Designs Parachutes, UPT Vector containers, Vigil aad's, Larsen & Brusgard digital and audible altimeters, Cookie helmets and LiquidSky suits. Authorized Dealer for the main and most important brands in the skydiving industry. As a key professional athlete, I had students & customers from all corners of the world, and part of my work ethics is to also share my technical knowledge on equipments and performance, helping and advising my clients to identify their best and safest options.
Image Kone Sushi

Kone Sushi

Owner Partner & GM | 03/2009 - 03/2011

Suitability of environment Creating visual identity Staff hiring and coordination Maintenance of accounting transaction Negotiation and purchase with vendors PR and media plan Customer service
Image Rede Bandeirantes de Televisão

Rede Bandeirantes de Televisão

TV Host | 02/2002 - 06/2004

TV host for the show "Route 21". Produced by KN Video, Rio's known TV producer, traveling across the country, presenting and disseminating regional culture, sports and indicating the best routes and alternatives for tourists and travelers. Award winner, on air for two years, sponsored by Peugeout.
Image Trip Editora

Trip Editora

Writing, Photo & Video Contributor | 02/2000 - 10/2000

Story telling Research Photo and video collaborations
Image Journalist in Jornal Primeiramão

Journalist in Jornal Primeiramão

Marketing Coordinator | 02/1998 - 02/2000

Responsible for allocating budget Supporting TV campaigns Coordinating events Trades Columnist, creating/writing the weekly column "Tambores de Sampa" Corporate promotion assistance, as well as for third party clients, e.g.: UBS Swiss Bank
Image Udo Bastos Surfboards

Udo Bastos Surfboards

Sales Representative & Amateur Athlete | 08/1995 - 07/1998

Sales representative for Udo Bastos surfboards shaper, as well for other core surfing equipment & accessories. At the same time I used to compete in amateur Surfing contests, pretty unusual for a São Paulo City resident & native.
Education history
Image Universidade Presbiteriana Mackenzie

Universidade Presbiteriana Mackenzie

| 1997 - 2002

Image Universidade Paulista

Universidade Paulista

Bachelor of Business Administration - BBA | 2014 - 2015

Connections
Companies (0)

No information

1501 Lincoln Blvd.#1014 Venice, CA. 90291