Fernando Freire: Marketing & Sports Manager | Campaign building, Contract Negotiation, Athlete Management in Los Angeles Metropolitan Area, CA
Fernando Freire

Marketing & Sports Manager | Campaign building, Contract Negotiation, Athlete Management
Los Angeles Metropolitan Area | US
Interests
New technologies
Extreme sports & world news.
Summary
Activity
Projects
No information
Work experience
DATA.image
Owner, Marketing Agency & Services | 01/2001 - Current
Boost brands and companies growth by:
Branding & Marketing consulting
Market positioning analysis
Digital marketing & strategy, Data Analytics & SEO
Managing key accounts
Building Ads campaigns
Project managing
Overseer POs, invoicing & transactions
Supervise importing & logistics
Directing and editing audio-visual
Music Producer (Brazilian Association of Musicians)
Attracting clients such as:
Mizuno, ESPN, Rip Curl, Nobox (Copa Airlines), Topin Group (Monster Valley)

Superheroes Management
Manager & Sports Agent | 10/2017 - 04/2024
Manage a roster of top athletes, Olympians, influencers & creators
Create & nature relationships with top-tier companies
Contract reviewing & negotiation
Propose partnerships and collaborations
Pursue and secure sponsorship & endorsements
Support athletes with decision-making and career strategy
Social media guidance
Attend and represent in world-renowned events

Zumiez
Marketing Manager | 01/2015 - 01/2017
While working for the World's largest Action Sports retail, I planned and executed:
Managed planning, partnerships and promotions, achieving both short and long-term goals
Drove yearly advertising calendar
Proposed, maintained, and reconciled budget
Built and executed content strategy
Expanded promotional opportunities into Europe & Australia
Built sponsorship opportunities and involvement
Managed world's largest skateboarding contest series
Lead development and production of artwork, print, digital, direction and content
Built and maintained database
Collaborated on the development, planning and execution of all key marketing projects
Proactively searched for new activation ideas, supporting long-term marketing objectives
Travelled to key event locations building and strengthening relationships
Managed support personnel ensuring representation of the company in the best possible way
Drove Zumiez Skateboarding events over a multiyear growth plan
Assisted as Marketing liaison to partner brands and athletes
Results
International expansion of marketing events
Record amount of collected sponsorship
Awards
Best Team Project of the year, 2017
Vans, a VF Company
Marketing Manager | 01/2012 - 01/2014
Owned all Marketing initiatives for the fastest growing shoe company on earth, including:
Annual Budget preparation and implementation
Direction and adequacy of entire customer facing campaigns
Created strategy for product placement & segmentation
Built and maintained healthy & strong relations with key accounts
Alignment with sales representatives
Presenting and sharing results to support and guide all LATAM regions Dedicated support to Sales team & guidance to achieve KPI’s and sales goals Forecast product success and trends in the region
Digital marketing, data analytics & SEO
Digital advertising & strategy
Supervision and control of Visual Merchandising
Leading content & Social Media platforms
Managed events (4-6 per year)
Print ads, outdoor, promotions and activations
Supervising Public Relations & Social Media
Restructuring and support team of athletes
Application of CRM & SRM
Results
Best Marketing Team, 2013
Best campaign execution, 2012
Results
Exponential growth in sales
Internationalization of brand owned events
Extraordinary brand awareness increase within the region
SKYDIVE DELAND, INC.
Professional Skydiver & Authorized Dealer | 04/2010 - 04/2012
+3000 jumps, +200hrs in the wind tunnel
Poster boy, ads, magazine stories, interviews & several media appearances
USPA Coach & AFF Instructor, Category "D", highest achievable level
Wind tunnel coach, IBA Coach Level IV, highest level possible
For 2 consecutive months the busiest coach in Florida, USA
Load Organizer in different Dropzones, residing Skydive Miami
Sponsored Athlete by the top brands of the industry, including Performance Designs Parachutes, UPT Vector containers, Vigil aad's, Larsen & Brusgard digital and audible altimeters, Cookie helmets and LiquidSky suits.
Authorized Dealer for the main and most important brands in the skydiving industry. As a key professional athlete, I had students & customers from all corners of the world, and part of my work ethics is to also share my technical knowledge on equipments and performance, helping and advising my clients to identify their best and safest options.
Kone Sushi
Owner Partner & GM | 03/2009 - 03/2011
Suitability of environment
Creating visual identity
Staff hiring and coordination
Maintenance of accounting transaction
Negotiation and purchase with vendors
PR and media plan
Customer service
Rede Bandeirantes de Televisão
TV Host | 02/2002 - 06/2004
TV host for the show "Route 21". Produced by KN Video, Rio's known TV producer, traveling across the country, presenting and disseminating regional culture, sports and indicating the best routes and alternatives for tourists and travelers. Award winner, on air for two years, sponsored by Peugeout.
Trip Editora
Writing, Photo & Video Contributor | 02/2000 - 10/2000
Story telling
Research
Photo and video collaborations
Journalist in Jornal Primeiramão
Marketing Coordinator | 02/1998 - 02/2000
Responsible for allocating budget
Supporting TV campaigns
Coordinating events
Trades
Columnist, creating/writing the weekly column "Tambores de Sampa"
Corporate promotion assistance, as well as for third party clients, e.g.: UBS Swiss Bank
Udo Bastos Surfboards
Sales Representative & Amateur Athlete | 08/1995 - 07/1998
Sales representative for Udo Bastos surfboards shaper, as well for other core surfing equipment & accessories. At the same time I used to compete in amateur Surfing contests, pretty unusual for a São Paulo City resident & native.
Education history
Universidade Presbiteriana Mackenzie
| 1997 - 2002
Universidade Paulista
Bachelor of Business Administration - BBA | 2014 - 2015
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