Fran Cerami: Product Line Manager in SANTA BARBARA, CA
Fran Cerami
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/685895_636392852196065178.png)
Product Line Manager
SANTA BARBARA | United States
Skills
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Interests
Music
Reading
Design
Traveling
Art
Playing the mandolin
Summary
Activity
Projects
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Work experience
UGG
Product Line Manager, Women's Classics | 07/2015 - Current
• Analyze and interpret global market trends, consumer research, and selling data to create new product concepts for DTC and wholesale channels globally
• Develop seasonal range plans to ensure brand financial, margin, and sku targets are met
• Write seasonal product briefs and effectively communicate strategies to key stakeholders
• Intermediate between design, development, costing, and material teams to ensure timely deliverables
• Manage product line from concept to commercialization
• Multitask to manage multiple seasons at any given time
• Present product first to key internal and external groups and then at global sales meetings
• Work with domestic and global merchandising teams to build volume-driving products that are relevant in key markets
• Meet and maintain product pricing goals through collaboration with development and costing teams
• Enter and maintain accurate data in Flex PLM
• Co-manage category SMU program and assist with management of other categories as needed
Teva
Product Line Manager | 04/2018 - Current
• Analyze and interpret global market trends, consumer research, and selling data to create new product concepts for DTC and wholesale channels globally
• Develop seasonal range plans to ensure brand financial, margin, and sku targets are met
• Write seasonal product briefs and effectively communicate strategies to key stakeholders
• Intermediate between design, development, costing, and material teams to ensure timely deliverables
• Manage product line from concept to commercialization
• Multitask to manage multiple seasons at any given time
• Present product first to key internal and external groups and then at global sales meetings
• Work with domestic and global merchandising teams to build volume-driving products that are relevant in key markets
• Meet and maintain product pricing goals through collaboration with development and costing teams
• Enter and maintain accurate data in Flex PLM
• Co-manage category SMU program and assist with management of other categories as needed
• Build strategies to address shifting brand demographics, consumer behavior, and product lifecycles
UGG
Product Line Manager, Women's Slippers | 09/2014 - 07/2015
• Selected materials and colors for new slipper projects
• Analyzed and interpreted global market trends, consumer research, and selling data to create new product concepts for domestic and wholesale markets
• Developed seasonal range plans to ensure brand financial, margin, and sku targets were met
• Wrote seasonal product briefs and effectively communicated strategies to key stakeholders
• Intermediated between design, development, costing, and material teams to ensure timely deliverables
• Managed product line from concept to commercialization
• Multitasked to manage multiple seasons at any given time
• Presented product first to key internal and external groups and then at global sales meetings
• Worked with domestic and global merchandising teams to build volume-driving product that is relevant in key markets
• Met and maintained product pricing goals through collaboration with development and costing teams
• Entered and maintained accurate data in Flex PLM
UGG
Associate Product Line Manager, Women's and Kids' Slippers | 07/2013 - 09/2014
• Selected materials and colors for new slipper projects
• Designed and developed materials and trim
• Approved strike-offs and lab dips
• Created and maintained CADs for category
• Analyzed and interpreted global market trends, consumer research, and selling data to create new product concepts and build seasonal line plans
• Wrote seasonal product briefs and effectively communicated strategies with key stakeholders
• Intermediated between design, development, and material teams to ensure timely deliverables
• Managed product line from concept to commercialization and multitasked to manage multiple seasons at any given time
• Presented product to key internal and external groups, as well as at global sales meetings
• Established open lines of communication with merchandising and sales teams to further understand market and customer needs
• Met and maintained product pricing goals through collaboration with development and costing teams
• Entered and maintained accurate data in Flex PLM
UGG
Product Coordinator | 03/2012 - 07/2013
• Assisted with design briefs
• Designed and developed seasonal materials and prints
• Approved strike-offs and lab dips
• Organized footwear samples
• Created and maintained new products in Flex PLM database
• Assisted with fit sessions
• Corresponded with materials department and material vendors
• Assisted with sample sale preparation
• Researched consumer, design, and material trends
• Created and maintained CADs for category
• Communicated with international development team on product changes
UGG
CAD Designer/ Colorist | 03/2011 - 03/2012
• Produced footwear CADs
• Colored footwear lineart and created color merchandising boards for team
• Designed prints and graphics for footwear
• Created specifications for prints and woven textiles
• Created digital pattern library
Molt
Freelance Graphic Designer/ Creative Director | 06/2010 - 03/2012
As the owner and sole employee of Molt I designed and hand-crafted accessories and gifts from used clothing that was landfill bound. I purchased the clothing from a local textile recycler and through different methods of surface design created colorful products that I sold online and in local shops.
Between 2010 and 2012 I also supplemented by income by working as a freelance graphic designer.
Stonemaster
Women's Designer/ Design Assistant | 07/2007 - 06/2010
• Designed women's garments geared toward rock climbing
• Developed patterns for women's garments and fit garments
• Designed textiles, company logo, and graphics for apparel
• Approved strike-offs and lab dips
• Developed seasonal color palettes
• Sourced materials and domestic factories
• Sewed and tested garments
![Image Gramicci](https://content.malakye.com/media/logos/images/5295.png)
Gramicci
Assistant Designer | 05/2006 - 05/2007
• Assembled garment tech packs and communicated specifications to international manufacturing partners
• Sketched garments in Adobe Illustrator
• Developed trim
• Created organization systems for garment, trim, and swatch samples
• Assembled line sheets for trade shows and assisted at shows
• Approved strike-offs and lab dips
• Assisted with fit sessions
• Assisted with graphic design
![Image Trek Bicycle Corporation](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/b285a179-fdbf-4a19-ba8b-c8012a56a355/AVATAR/acf1dd1e-7d88-4496-912f-f08219b0dae3.jpeg)
Trek Bicycle Corporation
Intern | 09/2003 - 09/2004
• Assisted a team of engineers in the design and development of a child's bicycle trailer
• Designed the functional fabric portions of the trailer
• Created and tested prototypes, selected materials, chose colors, and created specifications
• Traveled to China to prepare the trailer for production
REI - Recreational Equipment Inc.
Customer Service and Sales Specialist | 01/2001 - 09/2003
• Provided customer service to REI customers
• Maintained a working knowledge of products sold at REI
• Kept sales floor stocked and tidy
• Assisted customers in purchase decisions and strived to achieve customer satisfaction
Education history
University of Wisconsin
Bachelors of Science | 1999 - 2005
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