Fran Cerami: Product Line Manager in SANTA BARBARA, CA

• Analyze and interpret global market trends, consumer research, and selling data to create new product concepts for DTC and wholesale channels globally • Develop seasonal range plans to ensure brand financial, margin, and sku targets are met • Write seasonal product briefs and effectively communicate strategies to key stakeholders • Intermediate between design, development, costing, and material teams to ensure timely deliverables • Manage product line from concept to commercialization • Multitask to manage multiple seasons at any given time • Present product first to key internal and external groups and then at global sales meetings • Work with domestic and global merchandising teams to build volume-driving products that are relevant in key markets • Meet and maintain product pricing goals through collaboration with development and costing teams • Enter and maintain accurate data in Flex PLM • Co-manage category SMU program and assist with management of other categories as needed

• Analyze and interpret global market trends, consumer research, and selling data to create new product concepts for DTC and wholesale channels globally • Develop seasonal range plans to ensure brand financial, margin, and sku targets are met • Write seasonal product briefs and effectively communicate strategies to key stakeholders • Intermediate between design, development, costing, and material teams to ensure timely deliverables • Manage product line from concept to commercialization • Multitask to manage multiple seasons at any given time • Present product first to key internal and external groups and then at global sales meetings • Work with domestic and global merchandising teams to build volume-driving products that are relevant in key markets • Meet and maintain product pricing goals through collaboration with development and costing teams • Enter and maintain accurate data in Flex PLM • Co-manage category SMU program and assist with management of other categories as needed • Build strategies to address shifting brand demographics, consumer behavior, and product lifecycles

• Selected materials and colors for new slipper projects • Analyzed and interpreted global market trends, consumer research, and selling data to create new product concepts for domestic and wholesale markets • Developed seasonal range plans to ensure brand financial, margin, and sku targets were met • Wrote seasonal product briefs and effectively communicated strategies to key stakeholders • Intermediated between design, development, costing, and material teams to ensure timely deliverables • Managed product line from concept to commercialization • Multitasked to manage multiple seasons at any given time • Presented product first to key internal and external groups and then at global sales meetings • Worked with domestic and global merchandising teams to build volume-driving product that is relevant in key markets • Met and maintained product pricing goals through collaboration with development and costing teams • Entered and maintained accurate data in Flex PLM

• Selected materials and colors for new slipper projects • Designed and developed materials and trim • Approved strike-offs and lab dips • Created and maintained CADs for category • Analyzed and interpreted global market trends, consumer research, and selling data to create new product concepts and build seasonal line plans • Wrote seasonal product briefs and effectively communicated strategies with key stakeholders • Intermediated between design, development, and material teams to ensure timely deliverables • Managed product line from concept to commercialization and multitasked to manage multiple seasons at any given time • Presented product to key internal and external groups, as well as at global sales meetings • Established open lines of communication with merchandising and sales teams to further understand market and customer needs • Met and maintained product pricing goals through collaboration with development and costing teams • Entered and maintained accurate data in Flex PLM

• Assisted with design briefs • Designed and developed seasonal materials and prints • Approved strike-offs and lab dips • Organized footwear samples • Created and maintained new products in Flex PLM database • Assisted with fit sessions • Corresponded with materials department and material vendors • Assisted with sample sale preparation • Researched consumer, design, and material trends • Created and maintained CADs for category • Communicated with international development team on product changes

• Produced footwear CADs • Colored footwear lineart and created color merchandising boards for team • Designed prints and graphics for footwear • Created specifications for prints and woven textiles • Created digital pattern library

• Assembled garment tech packs and communicated specifications to international manufacturing partners • Sketched garments in Adobe Illustrator • Developed trim • Created organization systems for garment, trim, and swatch samples • Assembled line sheets for trade shows and assisted at shows • Approved strike-offs and lab dips • Assisted with fit sessions • Assisted with graphic design

• Assisted a team of engineers in the design and development of a child's bicycle trailer • Designed the functional fabric portions of the trailer • Created and tested prototypes, selected materials, chose colors, and created specifications • Traveled to China to prepare the trailer for production