Francesco Besozzi: in Nerviano, MI

Business Unit: Oncology-Hematology • Analysis of market trends and market researches inputs • Definition and control of the brand budgets including forecasting, budget planning, resources allocation, sales promotion programs • Development and implementation of strategic and operational brand year plan. • Execution of communication plan in line with brand objectives and customer needs. • Communication of product information, marketing strategy and key activities to sales team and other key departments • Development and production of marketing materials • Partner relationship with key external (agencies, key opinion leaders) and internal stakeholders (field force, medical, finance, legal, market access).

Business Unit: Customer Service

Business Unit: General Medicines