Francisco Correa: Brand Manager (PT) in La Jolla, CA

Teaching Assistant for Managerial Economics, Full Time MBA course.

• Created new Landing Pages and SEO content through Google Analytics 360. • Developed marketing productivity and redesign projects that are now in the process of implementation

Chilean broad-based health care leading company, with presence in Colombia and Ecuador. The Socofar Holding owns laboratories, drugstore chains, and Beauty Stores and focuses on retail, wholesale production, and distribution. • Directed the independent pharmacy distribution channel (over 1,500 accounts), supervising a team of 65 sales reps and supervisors, to deliver over 12% of the company's total revenues and 24% of EBITDA. • Exceeded the 2019 sales budget, achieving 104.4% of the assigned sales target (approximately USD $120 million)

Publicly traded Chilean company that produces, imports, and sells natural products for special dietary needs since 1984. • Led the Sales and Marketing departments, guiding and mentoring a team of 18 professionals. • Attained a 10% sales growth on Q1 2017, reverting a six-month negative sales trend. • Built the 2017 Marketing Plan and renegotiated the contract with the marketing agency, adding brands to the portfolio.

• Founded a beach lifestyle clothing brand focused on sustainability and environmental awareness. • Researched and analyzed the local market and existing trends to define and design the first product lines. • Secured and managed suppliers, creating a logistics/operations plan and a complete go-to-market strategy.

Publicly traded company (51% ownership by Heineken group). Chile’s largest brewery, operating a multi-brand portfolio of alcoholic and non-alcoholic beverages in Chile, Argentina, Bolivia, Colombia, Uruguay, and Paraguay. • Managed the leading account for the sales channel, representing 28% of total sales, and a 29% of total margin in 2014. • Developed an exclusive packaging for Royal Guard, resulting in a 35% increase in sales, 40% in market share, and 56% in total visibility for Q1-2015. • Incorporated 116 Cristal 0.0° checkout coolers. This groundbreaking plan was later expanded to other accounts. • Supported and provided guidelines daily to more than 30 salesmen across the country.

• Proposed weekend sales campaigns that generated over 400% growth index in sales. • Successfully implemented the Cristal Light Brand re-launch, achieving a 270% YOY growth. • Negotiated and introduced “Escudo Negra” in Tottus supermarkets, gaining up to 7% of total visibility.

• Managed 65% of the total Trade Marketing Budget for the beer category, totalizing over USD $2.3M. • Constructed the "Shopper Marketing" study, designed to incorporate insights of the beer shopper in Supermarkets. • Executed and coordinated a Category Management process on two large Supermarket chains.