François de Ginestet de Puivert: in Santa Ana, CA

Created company sales strategy including B2C and B2B, resulting in $1.3M annual revenue and a successful exit after 3 years Focused on developing the Business-to-Business strategy and operations to increase company cashflow and support company growth Created and managed 3 years sales forecast to ensure proper inventory levels and set sales target Built International Distributor network in 8 key Markets (Canada, Germany, France, United Kingdom, Estonia, Japan, South Korea, South Africa) Successfully developed over 100 wholesale partnerships within the US, including Chewy, Duluth Trading Co, Ace Hardware, Pet People Seized D2C opportunities with major online marketplaces such as Amazon, Walmart, Petco, and Tractor Supply Co Implemented sales and operations processes, including EDI capabilities to the company Monitored inventory levels to secure pending orders and to make sure that direct to consumer activity was continuing smoothly Created price strategy and distribution agreements to secure long term business Maintained vital customer service to ensure brand recognition and satisfied customers Successfully sold the company on December 31st, 2020, currently assisting the transition process with the new owner.

o Led department responsible for growing and managing international sales through franchise partnerships utilizing both retail and wholesale management business models o Consistently delivered annual revenue and gross profit goals, achieving 15M€ in sales for 2015 o Forecasted department’s commercial budget and monitored results, working closely with Finance, creating course corrections and adapting business strategy in order to achieve plan o Drove business development: researched investors in retail sector, pitched prospects, vetted potential locations, built P&L’s and sold projects to the Executive Board o Maintained up-to-date franchise agreements, working closely with Legal, in accordance with international laws o Accelerated business growth through new partnerships with 2 major international players resulting in business in new regions for Groupe, Sub-Saharan Africa and United Arab Emirates, with plans for 40 store openings over the next 5 Years

o Led team (Stock Manager, Project Manager, Product Coordinator and International Marketing Coordinator) responsible for growing and managing international sales through franchise partnerships o Reviewed profitability of existing partnerships in order to expand and downsize where necessary, overseeing store openings and closings o Established a long term expansion strategy that capitalized on opportunities in growth markets and defined plans for entering into emerging markets o Reduced departmental expenses, customer expenses and lead times by defining a new supply chain process that removed logistical steps occurring in France o Retained job responsibilities from Export Area Operation Coordinator with the addition of new territory

o Managed commercial partnerships (franchised or wholesale) with an emphasis on each store’s profitability o Improved area’s individual store turnover and KPI’s (ex: transformation rate from 7% to 15%) through clear and consistent communication and an emphasis on retail store personnel training o Built consultative relationships with partners through regular market visits o Promoted brand equity with partners by enforcing (tailored for cultural standards) Cache Cache guidelines on brand platform, store concept, customer service, merchandising, etc. o Supported partners through coordination with Groupe’s Buying, Operations, Supply Chain, Concept, Marketing and IT departments o Forecasted 2013’s commercial budget in conjunction with Brand VP’s by analyzing past performance, current trends and affects of socioeconomic factors

o Grew sales by increasing revenue within existing commercial partnerships and developing new partnerships o Led independent sales representative network (9 representatives) for Italy and Portugal by creating revenue goals, developing sales plans, providing tools (samples, point of sale, limited time offers, etc.), tracking results and managing low performers o Delivered annual revenue and gross profit every year, achieving a total sales increase of 35% o Developed business in new markets such as Russia (15 store openings within the first year) and Azerbaijan (3 store openings that within 2 years were at the top of the sales per square meter ranking) o Built Orchestra business while managing booths at major international trade fairs such as Pitti Bimbo in Florence, Italy; Le Salon International de La Franchise in Paris, France and FIMI in Valencia, Spain

o Ensured sales orders were placed, filled and delivered correctly o Managed client payment status

o Completed market surveys for business development analysis o Managed investor candidate status report