Gabby Hetrick: PR Manager in San Diego, CA

-Substantially increased public awareness through ongoing media and community outreach for multiple start up apparel brands -Developed and managed successful PR initiatives across three divisions and 10+ product lines to raise brand awareness with limited budget and resources. -Secured media placement in national print and online publications, including The New York Times, Men's Journal, Forbes, Business Insider, Outside Magazine and Backpacker Magazine for multiple clients. -Planned and coordinated two major product launches with influential partners at the largest outdoor industry tradeshow that resulted in two "Innovation Awards" from the media and numerous press hits surrounding the achievement. -Outlined and managed comprehensive communications and marketing strategies for brand growth -Defined project and brand vision, strategies, and tactics -Expanded product and brand recognition in national press to support sales and marketing teams

-Managed all aspects of on-boarding and implementation of accounts inclusive of program pricing; Accountable for meeting strict deadlines while managing internal and external resources for delivery of customer facing projects. -Managed sales pipeline, negotiated contracts, and served as primary point of escalation for account issues. -Facilitated executive business reviews annually with key accounts and establish deeper relationships with account leadership by discovering and solving pertinent issues. -Increased customer satisfaction an average of over 11% at assigned accounts.

-Conceptualized and implemented annual sponsorship events that netted over $30,000 for the implementation of women-led leadership events -Managed communications and logistics for launch of 5+ industry leading summits -Partnered with Fjallraven, Otterbox, and Deuter as a Project16x sponsor that led to industry-wide and national media coverage. -Grew and maintained social media presence by over 200% -Developed and sourced influencer, ambassador, and all web content -Created all marketing materials including website, e-newsletters, social content, and case studies.