Gail Look-Yan: Principal in San Diego, CA

Concept, design and art direct projects ranging from identity, packaging, exhibit graphics to digital assets. Boost client visibility and increase sales by solving marketing challenges that meet creative standards and client budgets. Maintain and create brand visions throughout multiple mediums. Oversee pre-press, press checks and direct photo shoots. Serve clients in the private business sector, corporate organizations and design/advertising agencies.

• Established a viable corporate identity and brand, successfully directing and implementing all facets of the project including company websites, digital/print assets and custom franchisee visuals. This has resulted in increased visibility and doubled sales. • Recreated the visuals of the vending robot, attracting a more sophisticated audience which helped the company to sign a major national/international customer and a golf pro. • Designed trade show graphics which attracted hundreds of attendees and increased new business opportunities.

• Helped to gain a client through the conception and visual representation of an ADC (Antibody Drug Conjugate) and creation of materials to launch this product. • Managed and designed projects for clients ranging from a custom pinball machine to websites.

• Responsible for concepting, managing and executing assets to fulfill marketing objectives. • Created the brand identity, then trained and monitored branding on a global scale, ensuring consistent, high-quality marketing materials throughout multiple platforms. • Assigned the leadership role for the creation and ”bringing to life” of a branded shop. The design is being used in North America, China and Europe. • Redesigned the company's web site, built microsites and other digital assets to attract and maintain new business. • Created digital animations and edited video for sales presentations and marketing initiatives.