Garry Stalling: in Moreno Valley, CA

7 ? Prospect potential buyers for various brands within a portfolio to carry in their store. My territory consists of the Inland Empire to Needles, CA. ? Meeting with store owners and purchasing managers regularly. ? Producing Patient/Customer Appreciation Promo Days. ? Attend various cannabis association networking events

Culture Magazine / Southland Publishing ? Maintain and prospect national level accounts for 7 regional magazines. ? Maintain a book of business while using a CRM. ? Attend Business to Business expos and and educate brands on importance of marketing to the right person at the right time. ? Attend consumer based festivals to prospect for future advertisers. ? Maintain booths at both B2B & B2C events.

Work in partnership with the sales team to develop, price, and prepare multi-platform digital proposals. ? Create plans that are accurate, creative, and strategic, while maximizing revenue and meeting the objectives and expectations of the sales team and their client in a timely manner. ? Develop creative solutions in order to bring in new advertisers and/or get new campaigns booked. ? Provide day to day support to digital sales teams through the development of media plans, decks, and marketing collateral. ? Serve as primary liaison between clients and Ad Operations to ensure campaigns launch on time and deliver in full by actively overseeing delivery and revising or optimizing plans as necessary to exceed client expectations. ? Stay abreast of industry news and competitive sites.

Retain clients to build awareness and generate leads while managing internal and external online marketing campaigns and programs. ? Develop backend-tracking URLs to measure campaign results and determine ROI. ? Created key Internet Marketing activities to acquire and retain new clients through email campaigns, affiliate marketing, and social media. ? Strengthened branding initiatives by approving landing pages, monitoring and analyzing performance data, and identifying needed changes and improvements that maximize outreach. ? Implemented social media strategy and execution, overseeing all social media channels to promote brand and increase client exposure.

Engineer, manage and retain advanced digital advertising campaigns across multi-platforms to maximize ROI. ? Platforms include Digital Display (Desktop & Mobile), Search, Social, Video, Email Marketing, Yahoo, Content Management, Print and Direct Mail. ? Responsible for the initial set up of Paid Search campaigns which included researching relevant keywords and structuring the different ad groups along with different variations to A/B test. ? Daily and Weekly optimization of all advertising products to ensure campaigns are pacing correctly and performing well above national averages. ? Setting up analytics to track attribution, post click and post view conversions through the use of Re-Targeting, View-Through and Conversion Pixels. ? Creating and managing UTM codes and their implementation and setting up call tracking phone numbers. ? Monitor campaign performance metrics to ensure the advertiser's goals are achieved. ? This included analyzing results for campaign optimization, identifying up-sell opportunities and creating reporting. ? On the optimization side I was also responsible for creating the advertiser's profiles for display advertising on desktop and mobile utilizing broad and narrow targeting strategies through AppNexus, Rubicon, OpenX and Yahoo. ? Work in tandem with the Digital Sales Leaders to identify and review top prospects to maximize sales pipeline potential.

Maintain and grow a designated territory of automotive dealers advertising revenue. Sell across multi-platforms to maximize ROI. Platforms included Digital Display, Video, Yahoo, Print and Direct Mail. ? Negotiated prices, terms of sales and service agreements. ? Wrote sales contracts for orders obtained and submitted orders for processing. ? Met existing customers to review current services and expand sales opportunities.