Geoffrey Chu: in Vancouver, BC

Supported our 30+ global distributors, sales representatives, and airport stores to best position our brand in each respective region by providing consistent communication throughout each season, promptly offering information on new opportunities, and advising on resolutions for day-to-day inquiries. • Demonstrated organizational skills while engaging in and monitoring entire supply chain process from purchase order to final delivery, working in close collaboration with our Product, IT, Operations, and Finance teams in order to meet deadlines. • Oversaw seasonal samples ensuring our partners are receiving a relevant assortment by gathering commentary and feedback for Product team and factories to improve processes in upcoming seasons. • Collaborated on special projects (Partnerships, Sports Licensing, and SMU/OOC) with Sales Director and Product, to further cater to immediate needs of the market and capitalize on popular trends. • Provided the primary guidance to our Global Herschel offices in China, UK, and Benelux regions, bridging the gap in process operational alignment and new customer enrollment to maximize efficiency. • Collected and analyzed international Herschel retail store sales and forecasts via excel to keep up to date on local market trends and success of marketing activity. • Optimized merchandise visualization at store level by planning fixture allocation budgets with Retail and Marketing teams.

• Educated 3rd party sellers about Best Buy Marketplace by providing technical onboarding training and support to establish expectations for optimum performance and motivation via daily emails and phone calls. • Encouraged, planned, and assisted in the promotional price set up for daily, weekly, and annual sales events by collaborating with Business Development and Account Management Teams. • Recategorized and audited through underperforming product content to elevate sellers to Best Buy standards, improving search result rankings and sales conversion. • Generated millions in annual revenue by opening an average of 3 stores per week. • Improved customer and seller experiences by providing ongoing support to over 100 sellers for various inquiries including order management and customer issues. • Reengaged high opportunity drop off and slow developing sellers with Business Development to reinvigorate interest and identify roadblocks; resulting in creating a more catered approach and improving on previous SOPs. 1 Vancouver, B.C (778) 628-1582 ca.linkedin.com/in/geoffreycchu geoffrey.gh.chu@gmail.com