Geoffrey Schley: Art Director / Graphic Designer in MINNEAPOLIS, MN

Schlayer Design was built on helping businesses solve problems through design. With a focus on branding, projects and capabilities include logo/identity development, print collateral, websites, print and digital ad campaigns, product graphics, packaging, trade show booths, retail environments, clothing, poster design and illustration. Clients include ad agencies, design firms, media, and the tech, legal, public relations, financial, fashion, music, outdoor and travel industries.

Art Director position for a small in-house team tasked with creating and applying a brand-new visual identity and standards for a rebranded smart home company. Collaborate with internal clients and partners, external ad agencies and photographers to create all brand touch points. Projects include app design, packaging, print and digital advertising, social media campaigns, packaging and trade show design.

Member of a small internal team tasked with rebranding a fast-growing nationwide restaurant, recently acquired by Arby’s/Inspire Brands. Collaborate with internal clients, and external photographers and copywriters to define strategies and create work that meets growth objectives. Responsibilities include planning and providing art direction for food and beverage photo shoots, and designing and managing print, digital and environmental projects from concept through production. Projects include in-store printed and digital promotions, digital and social media ad campaigns, packaging and promotional merchandise.

Fast-paced advertising position. Collaborated with all levels of organization (upper management, strategic planners, buyers, and account managers) and internal/external copywriters, illustrators, fine artists, photographers and designers. Responsibilities included strategic planning, concepting, art/photo direction, design and presentation. creating print advertising, packaging and signage.