Geraldine Caalim: Freelance Designer / Consultant in Los angeles, CA

-Oversee and manage multiple operations and denim design process from concept to production -Establish innovative wash development, fits, and dye processes -Render sketches (Illustrator and Photoshop) to achieve final looks and provide technical blueprint of garment -Work with technical design and production team overseas to provide accurate and complete design packages

-Designed women's denim and non-denim bottoms based on concept and brand strategy -Created new washes, color development processes and techniques within budget parameters resulting increase in sales and profit -Effectively presented collection for merchants, directors, and cross-functional teams resulting in increase in orders and sales -Improved fits and evaluated factory discrepancies on garments

-Assisted in building Menswear start up company that included, but was not limited to, design, production, sales, graphic design, costing, fittings, fabric sourcing, marketing, styling for photoshoots -Created concepts for design, web page, sales, marketing strategies, and managed social media account that resulted in increase exposure and awareness of brand

-Designed seasonal lines for variety of categories based on concept / trend, inspirational shopping, and competitive -Managed multiple divisions from concept to production (Missy, Plus, Juniors and Petite) -Trained and facilitated design team to ensure work was completed and executed accurately

-Designed Children's wear collection for multiple categories (Graphic Tees, Wovens, Outerwear, Cut and Sew Knits, and Denim Bottoms) -Developed new wash processes and dye techniques -Re-colored cads, graphics, sketches, and line sheets as needed

-Designed a collection of Children's wear that included Graphic tees, Cut and Sew knits, Wovens, Denim and Non-Denim Bottoms -Contributed in creating styles that resulted in a few being top 10 sellers in retail stores